The Konsole Podcast – S1E3 – Frank Fiol

In this episode of The Konsole Podcast, we interview an amazing life coach who is building a coaching practice focused on helping creatives execute at the highest level. Our guest talks through his personal journey from an executive in the pharmaceutical industry to a budding entrepreneur who is creating a lasting impact on people’s lives!

Music Credits: Don’t Stop by YFLY


Get in contact with Frank:

About Bryan Uribe:

About Daniel Guiney:


Daniel Guiney: We’re recording live!

Bryan Uribe: Who’s a bad bitch? Frank Fiol is a bad bitch. 

Daniel Guiney: You are on the shot. 

Bryan Uribe: Okay, let me just check this real quick, 

Daniel Guiney: Yes, we looking solid. 

Bryan Uribe: Nice, you could get a little bit more, comfy my nigga if you want to. 

Daniel Guiney: Cool, why did you have that thinking is comfy? let me just get this little sway. 

Bryan Uribe: Awesome. Are you ready? 

Frank Fiol: Yes.

Bryan Uribe: Hey everyone, my name is Bryan Uribe. 

Daniel Guiney: I’m Daniel Guiney and we’re here with console consulting. 

Bryan Uribe: And today we have our amazing guest, 

Frank Fiol: Frank Fiol, life coach extraordinaire.

Bryan Uribe: Awesome.

Daniel Guiney: Oh yes. Extraordinaire. I like it. High energy kid also…

Bryan Uribe: Absolutely, Frank Fiol’s the man. So, Frank Fiol, tell us a little bit about yourself, what do you do? 

Frank Fiol: I’m a life coach. I work primarily with creative entrepreneurs, people that are looking to monetize their creative passions that are currently like nine-five professionals. I also work with men that are trying to get a new identity past their whatever their past traumas are. And I also work with individuals that are in relationships that are trying to leverage intimacy as well you know, togetherness as well as passion. 

Daniel Guiney: Nice.

Bryan Uribe: There you go.

Daniel Guiney: All right, that’s dope. Now you’ve told us what you do, let’s take a step back. Why do you do it? Why did you decide to become a life coach? I know you had a successful career prior to that. 

Frank Fiol: Sure.

Daniel Guiney: You want to touch on?

Frank Fiol: I was about 15, 16 years in pharma, primarily in the supply chain. I did that for a bunch of years. It was something that was honestly just kind of diametrically opposed to what I believed in. 

Bryan Uribe: [laughs]

Daniel Guiney: You got to do it right?

Frank Fiol: So, yes. I did that I got the check for a long time. And I think subconsciously, was probably eating way of my soul a bit. 

Daniel Guiney: Okay.

Frank Fiol: But I think just when you’re in certain industries, and you are kind of understand the bottom line, it’s a little bit, you feel a little inauthentic. Because if you’re about that life, that’s different. You know, I mean, but I knew for a long time that it wasn’t, and of course, I was doing it too – I was moving up the corporate ladder, and I was doing what I had to do. But as far as my purpose, I wasn’t listening to that voice. So, I worked for several pharmaceutical companies over the years. And the reason I became a life coach, is I had just finished going through a pretty traumatic divorce at this point, and there was a series of events that happened in my life. One being, you know, a lot of these things we create ourselves. So, you know, one being a DUI that I had received. Okay, so I got a DUI when I was living in Pennsylvania. I was just coming home from fellow employees going away party, and I was leaving. And I got pulled over. And I was like, right there I was, like one point or so they didn’t take my license away. But they did lock me up at night. So, I got locked up that night you know what I mean.

Bryan Uribe: Yes, you got to stay down for 24 hours. 

Frank Fiol: Yes, so sit down. And I had a lot of time to kind of think about everything that I was doing, everything that was going on in my life. So, I kept on imagining my kids seeing me, you know, even if it was a night in jail. So I kept imagining that picture. 

Bryan Uribe: Yes.

Frank Fiol: So, it was a big wakeup call for me. But what I didn’t realize is that life wasn’t done with me yet. 

Daniel Guiney: Okay. 

Frank Fiol: And shortly after that, I was working for a pharmaceutical company as well and I was let go of that company. And so when I was let go of that company, due to restructuring, what ended up happening is that my identity started to crumble more and more. So, who I thought I was like this, you know, this pharmaceutical guy that had a family and it was just kind of this corporate dad but was working within the industry that, I guess I would say, I diametrically opposed to because I’m a holistic guy, you know the heart. Little by little and then the third thing that happened to me, which was kind of the kicker.

Daniel Guiney: The trifecta… 

Frank Fiol: YesThe third thing that happened to me.

Bryan Uribe: Comes in threes, bro… 

Frank Fiol: The third thing that happened to me was when I actually – and this is going to be you know, full disclosure here. 

Daniel Guiney: Absolutely. 

Frank Fiol: Okay, married to my now ex-wife for over twenty years right. So, we were together high school sweethearts sports kids. And I ended up finding out she was cheating on me. Do you know what I mean? And so, that was the dissolution of my marriage. And of course, like, you know, fast forward to two and a half years later, now, we’re good friends, after a lot of the dark night and soul, a lot of people are very familiar with, that happened during that time. So, it was like those three events happen. And I was living in Pennsylvania because of the job transfer, funny enough. And then I ended up working for another pharmaceutical company after that, for a brief period of time.

But during that time, those two years, I had a couple of epiphanies. One was that I needed to try to let go of the reins of control to what the universe has, for me, that’s one of the things and the very linear way of modern thinking and you know, Darwinist thinking of the past was essential, it wasn’t working for me. You know, the hierarchal kind of structure, the pyramid kind of way of thinking of dog eat dog. And I know that we’re kind of moving into a different paradigm nowadays, even with corporations and companies that we’re moving into more of a quantum paradigm, where things are outside of that linear structure. And it more quantum ideas, things that are out in the cloud, the different possibilities. So, there are different ways of looking at, and I think we’re in this that kind of in-between stage nowadays, where it’s still kind of letting go of that old paradigm and all this new information is coming in, it’s kind of, you know, coming into a place where we will have access to the same things. So, there are all these different possibilities. 

So, I kind of was like, I can’t do this thing anymore. Number one, because I’m opposed to like a lot of what it’s about the bottom line. 

And secondly, I kind of want to just follow my own path, what is it that – because all that stuff stripped away of my identity. It stripped away my identity as a husband. So everything that was holding on to whatever you want to call it, God, the universe, the big spirit was like, “Dude, that stuff doesn’t’ matter. The identities, the labels, what you’re trying to achieve, doesn’t matter. Just, you know, follow your heart.” It took me a while to get there because you know, you have to give yourself some time to grieve for a lot of things. And when I was going through it, it was a period of a lot of solitude, and quiet, and introspection. And what it did for me is I did a lot of meditation during that time. I got into my spirituality, I kind of healed a lot of relationships in my life, because of how controlling I was. So, I was able to see what I had done to and I took steps forward. And during that time that I said, a friend had reached out to me and I’d saved the message on the phone, the friend was a life coach. And she was like, “Do you want to get into this program?” I looked into it, I went through an observation. I liked it, but I didn’t call her back for about a year.

And then after a year, I remember being in my room when I was in Pennsylvania. My kids were already living in a different state. And I was pretty down because kids were living in a different state. Everything that I knew to be true was not true anymore. So, I said, “Okay, I can either put this down payment on this thing and just take a shot and see what it is.”

Daniel Guiney: Yes.

Frank Fiol: So, really what it was the life coaching going and taking this program and shout out to accomplishment coaching. I went to accomplishment coaching. Great.

Bryan Uribe: Yes. Like, drop a link right there. And we’ll see it. 

Daniel Guiney: Call him up.

Bryan Uribe: Yes.

Frank Fiol: Great life coaching program. I jumped in. And I jumped in, it was more like playing the game. Instead of trying to figure out what the next right step was. 

Daniel Guiney: Got you.

Frank Fiol: You know, I mean? So just being in it to win it. Because you’re going to take swings regardless. And there’s going to be things you’re going to try. And you might get one good thing out of it but it’s not what you expected. But as long as you’re playing, it’s like a decent baseball player is successful 30% of the time.

Daniel Guiney: Right.

Frank Fiol: Right, so it about 300, that’s a good baseball player, but 70 other percent. 

Bryan Uribe: Absolutely. 

Frank Fiol: He’s striking out or, you know, so it’s really about playing the game. And one of the reasons is aligned with my purpose, which is I love being of service to people. I love to create tools around subconscious programming, self-limiting beliefs. So, I love creating tools around that. I love to engage in people, and try to take kind of be introspective, and also notice what they’re getting from, and notice their automatic behaviors, and just to help people kind of empower themselves. And I’ve always been that for my kids, I have always been that to my friends. So, it was a natural progression. And you know, those are kind of the reasons why. 

Bryan Uribe: So, you want to make sure like, trying to encapsulate it and make sure we got that right. So, it sounds like your why is that you like serving and being of help and you get joy out of seeing other people overcome their self-imposed limits or societal limit that are fictitious because who society like who’s running society right?

Frank Fiol: Right.

Bryan Uribe: It’s a bunch of preconceived notions that society and people have said, “This is not good” And when you do the opposite of what you typically find extreme success. 

Frank Fiol: Right. And I agree with that exactly, I mean, the thing for me was like, it also pushes me to model my self-love you know? Because otherwise, you’ll become a martyr, you become somebody that helps people, but it’s not helping themselves, right? 

Daniel Guiney: Absolutely. That’s a good way to put it.

Frank Fiol: Yes. So the main thing that I get out of this is, I’m helping people, but I’m not helping people to be somebody like, I’m helping you. Because, for me, that’s an egotistical kind of way of looking at – a lot of people are, I think, they’re doing it and they’re doing it may be to – you know certain people that are on that path. And that’s not judging them. But sometimes at the beginning of the paths happen to me, where it becomes a spiritual ego. Where you’re like, “I know this, and this, and this stuff, and this can help you. So, let me show you how to help you.” You know, I believe we all have all the answers inside. When I think a good life coach is just pointing to different blind spots, you know, I mean? And just, you know, making you aware of it, they may be wrong, they may be right, but it’s something that they’re reflecting back to you. And then, from those blind spots, you could build on where you know, the goals that you want to hit, and how those blind spots affecting those automatic behaviors that we don’t notice how those blind spots are affecting your ultimate goals you know, I mean?

Daniel Guiney: That’s really powerful when you put it, you know, I would even say, your whys, you want to help people see their blind spots? Like that could be the whole summary right there. 

Frank Fiol: Right.

Bryan Uribe: I think that hits the nail right on the head.

Frank Fiol: Yes.

Daniel Guiney: You know? And I think that’s very diverse from what a lot of coaches come in saying that they’re going to help you overcome something. Like, they’re going to tell you how to do it. They’re going to give you the insight to do it. But you’re saying that I’m hearing this different is that you’re going to just allow yourself to be a reflection point for them, and then mirror back so they can see the angles of themselves that they’re overlooking. Caught up in all these societal bullshit? That makes sense…

Frank Fiol: Right. Because we are our own genius. We’re all geniuses at somebody, you know, we have our own particular brand of genius. We have our own particular strand of source, you know, energy. So, it’s a signature in this world. Do you know what I mean?

Bryan Uribe: I think the biggest thing, at least, like out of the engagements that we’ve had in a life coaching capacity has been really powerful is. It is like being that mirror-like – know, you’ve got it, you’re just not looking at it right now. But I think that even moving past that, where some of my friends that have spoken to you, they kind of walk away, like “Wow, like, shit, that was really powerful.” And I feel like, in a lot of instances, it’s kind of letting the person that’s being coached, kind of take away their vulnerabilities, but in taking away their vulnerabilities, you’re reflecting the truth for them in a lot of instances, they’ll walk away saying, “Wow, I’m actually a superhero.” Like I had this all figured out. I just couldn’t see it, because I’m, in my mind. I’m thinking about what mom what dad what partner, like, work I’m thinking about everybody else is saying, but I’m not seeing what it is. And in some instances, it may be the opposite. And it may just be some toxic behavior that people just weren’t addressing. It’s a problem, don’t brush it under the rug.

Frank Fiol: Yes. Absolutely. And one of the main things that I definitely push forward is if you’re noticing that there’s certain – because there’s a lot of overlap between therapy and life coaching. And one of the main things is that there are emotional issues, or if the client or, you know, kind of intimate, or is letting me know that he may be having some suicidal thoughts, automatically, that goes to okay, the conversation stops right there and ethically forced to, you know, go ahead and make sure that he’s safe. And if he’s not safe, making sure that I’m taking the appropriate actions in order to, you know, either call 911 or actually refer him to a therapist, you know, I mean.

Daniel Guiney: Yes.

Frank Fiol: If it’s not, a suicidal situation, but it is an emotional situation that actually needs therapeutic. Because what a life coach does is help you move towards your goals, and help you notice what’s getting in the way. And create things, create structures, create projects, and create things that are there, to partner with you, to hit those goals. So, it’s more of a forward-thinking thing. And there is overlap with therapy where there are some issues that might be minor emotional issues, and there are tools that I use for certain emotions, dealing with emotions, not actually healing trauma, though, that is the therapeutic realm. Healing trauma. So, life coaching and therapy can go perfectly hand in hand. Do you know? so like, because we’re all human beings, we all have our, you know, emotional things that we’ve gone through in the past. I mean, the first seven years of your life are what impact who you’ll become as an adult. You know, whatever you downloaded from your environment, and from your parents, etc. 

Bryan Uribe: It sounds like therapies more focused on emotional trauma and past traumatic events. And trauma doesn’t have to be that you saw somebody gets shot in front of you, it could just be that you never got hugged as a child, it’s affecting your relationships now. And kind of where coaching comes in is like, “These things are going and I’m struggling with them and I don’t know why? I’m getting that reflection.” And also like being put and kind of equipped with some of these frameworks, these tools to say, “Hey, like, let’s do these steps, and let’s see what happens.”

Frank Fiol: Yes.

Bryan Uribe: Again, I kind of correlate it to like training wheels, like, it’s kind of like a mix of like, it is a mirror, but it’s also training wheels, because it’s like, “Well, I can’t do it for you. But I’m going to work with you so we can together find what the solution is.”

Frank Fiol: Right. And it’s almost like “We’re going to work together. So, you find what the solution is.”

Bryan Uribe: Absolutely. Yes.

Frank Fiol: Yes. Because then what ends up happening is we become a consultant, and we’re not consultants. We’re not an expert in a certain field, what we are, as we’re an expert in coaching, but we’re not there to provide advice in any way. It’s really building a relationship and keeping that person accountable to what they committed to what they said they were going to do.

Bryan Uribe: I like that a lot.

Daniel Guiney: That’s dope. 

Bryan Uribe: We’re not consultants, we are coaches. That cool. Yes.

Frank Fiol: There’s a clear distinction there, you know, because if I was there, you know, there could be. And that’s the automatic thing. So, I could be a consultant, if you know, there’s a bunch of stuff that I’m knowledgeable about, and I want to help somebody. Yes, if I’m going to brand myself in that way, that’s fine, because that’s what they’re getting, they’re getting a consultant. But if I’m going to coach and call with a client, and I’m giving them advice about based on my opinion, or my expertise, then I’m not being a coach anymore. So, the distinction is clearly made with clients. So, the first thing is a confidentiality agreement with the client, you know, letting them know, everything is shared between me and the client are solely and it’s governed by you know, ICF, which is the International Coaching Federation Standards. Letting them know from that. And then the second thing is the distinction between consulting therapy and coaching. 

So, those things are business that needs to get out of the way. In the very beginning.

Bryan Uribe: Session?

Frank Fiol: Yes. Session. So, the client is clearly aware. And then, coaching sessions are very – hopefully, so you can do have both, but really, hopefully, the real purpose of this is to move certain things forward. So, the coaching calls, you should always come with a coaching request on the call. So, this way, you use that amount of time as effectively and efficiently as possible, because you want to use brainpower with speed to their process. 

Daniel Guiney: Got you. Like a kickstarter, and throw the gasoline on the fire. 

Frank Fiol: Exactly. 

Bryan Uribe: You know, I think, coaching is such an interesting field. And it’s so interesting because it’s something so powerful that so many people could use, there isn’t enough awareness around it. People don’t know that you guys exist. And there are so many people that could actually benefit from it, that they’re just kind of walking around, no offense to anybody but broken. And you know, and in some aspect, and it’s not a bad thing, we all have our skeleton in the closet, right? But you know, like this kind of information and access to information or just access to some of the tools, framework, and reflectivity, that you guys could provide is super powerful for people that have been going through things that are like, it’s not necessarily a therapist. A therapist can’t really address it. It’s you not wanting to face for x, y, z. right?

So, I think that’s really powerful. So, just kind of want to keep the conversation going. And like in being a life coach, what are some of the challenges you face? In just like, you know, growing your practice, building a book of clientele, testimonials, success stories?

Frank Fiol: I think that some of the challenges that I face are building that pipeline sometimes. Because it’s a very niche industry, and it’s, you know, to create a funnel to create something that it’s constantly, you know, kind of renovating its own self, and, you know, it’s building its own self. You know you have to build some structures, I’m really more of an organic guy, so, I really kind of go out networking events and meet people and be with them. And then if I see something that I think could be powerful for them, I offer it to them. And that’s really how I got my clients, like you know or referrals to people that know me that I’ve coached them. So, I’ve taken an organic approach. And I really want to take kind of a digitally organic approach, there are some strategies on LinkedIn that I’m going to be utilizing soon – actually some companies actually offer organic LinkedIn consulting advice, as well as, you know, kind of where they help you build an organic client base. Because that’s really what I want to build. 

The main thing for me is, I’m not there to sell anything. It’s almost like, if I see something in somebody that I know, that I offer it to them, it’s like an offering. And what I’m offering is something that is extremely powerful, you know, mean? For their own life. You know, I mean? So that’s basically identifying kind of a reflection or blind spot and actually asking for permission to be coached in any given moment. So, when I meet somebody, I always, you know, give them that opportunity to, you know – I offer them. And then if they say, “No” that’s okay. Do you know what I mean? Because it’s really, you got to want to be coached, you know? so… 

Daniel Guiney: Like again, force somebody…

Frank Fiol: YesExactly. So, that’s what I mean by the selling thing. It’s not like, oh, you know, I’m trying to. It’s more like – then you just barking up the wrong tree. There’s a bunch of trees out there, there’s like people that are looking for it, So, it’s like, that’s why I’m focused on the people that are actually looking to be coached, and looking to move their projects or their life forward, you know.

Daniel Guiney: So, can we touch on some stuff, you’re talking about LinkedIn, and like the social aspect of your approach. Can you talk a little bit just about two things, one, if you could touch on your current utilization of LinkedIn, how you utilize it, and what you’re doing on the platform? And then two, how you position yourself on LinkedIn?

Frank Fiol: Okay, so I think, right now, I’m in the infancy of kind of positioning myself digitally. Because of a lot of my clients, as I said, the word of mouth referrals. And so I’m kind of starting to build my practice, I want to build my practice, I want to have more visibility. So, what are the things as far as the LinkedIn strategy? So like I said, I saw a company on LinkedIn where they are offering some kind of organic, LinkedIn, like a marketing strategy. So, I was looking at that. I watched their posted video and kind of like what they said, you know. And I’m sorry, I can’t remember verbatim.

Daniel Guiney: Oh, please. 

Frank Fiol: And then, my current LinkedIn strategy really is just reaching out to my network, that really is just been, you know, and getting referrals like that.

Daniel Guiney: Can you expand on that a little bit. Is it like email messages?

Frank Fiol: Yes, like in mail messages, yes. So, I’ll send an email message like that, that’s the main way of contacting them. And the other thing that I noticed is that I get a lot of these coaching consultants that they reach out to me on LinkedIn, they see that I’m a coach, they reach out to me and you know, it’s a very generic kind of 

Daniel Guiney: Trying to coach you on coaching?

Frank Fiol: You’re trying to get me… 

Daniel Guiney: Coaches’ coach?

Frank Fiol: I help coaches get clients. 

Bryan Uribe: Every coach needs a coach.

Frank Fiol: Yes. I help coaches get clients. And I think it’s great. But I think there’s something to be said about sending a generic email, which is why I was thinking about the organic outreach. Because you could tell as a generic email that they’re sending. 

Bryan Uribe: So, I have a couple of questions, right. So in the world of business, and just in society as a whole, like, as a populace, we look at sales sometimes as if it’s like a bad word. It’s like “Eew, I’m not going to sell.” Do you know? So, definitely want to make sure like, I could at least just quantify how you perceive some of it, right? Because organic versus nonorganic, which is paid. I mean, 

Daniel Guiney: What does that mean? 

Bryan Uribe: Yes. So, like, if you pay somebody to do with, and it’s still paid, right. So, my question for you is just so I can understand what types of messages are you sending to these people and I’ll preface that with a statement that kind of what I said earlier, people just don’t know about coaching. There is just no awareness. So, hitting Daniel Guiney up, “Hey, dude, you what do you coached?” Or whatever your message may be right? Like, well, that may not resonate because I am like, “What the fuck do I need you for bro. I don’t play in a baseball team?”

Frank Fiol: Right.

Bryan Uribe: And not to devalue what you do. I understand what you do, we’ve done this before.

Frank Fiol: Right.

Bryan Uribe: We’ve done sessions. But before I met you, I was like, “What the hell is that, bro? I’m doing coaching and what is this?” And I did it, I’m like, “This is good.” 

Frank Fiol: Right.

Bryan Uribe: So, I guess that’s my question. So, let me just like structure it. So, the first one is, what do you quantify as organic outreach?

Frank Fiol: What I quantify as organic outreach is creating messages tailored to specific groups, or individuals that I think could be a value for them. So, tailoring something for them specifically, you know, so whether it be through an email, if I meet somebody, and I get a referral, I’ll, you know, contact them. And I’ll just basically let them know that you know, “Somebody referred me to you and basically said, you know, that you might be a perfect candidate for some, you know, some coaching.” And then I’ll explain what do. So it’s very organic in the sense so, I’m giving them all the data, and I’m letting them know what I do what I offer, and, you know, I’m trying to make that connection, you know what I mean? So.

Bryan Uribe: So, definitely want to jump in there and Daniel Guiney heard my thoughts on emails and just outreach copy just sales copy as a whole. I think I think most of it sucks really bad. And I think what inevitably ends up happening is that we try to be hyper formal. And that’s not right, for everybody’s brand. If you’re a banker be formal. I’m putting my money with you, but you’re a coach. So, my question for you, and I’m not asking you to – like don’t recite it verbatim, because I’m not expecting you to. But if you could just kind of walk us through a sample of what an email would look like. So, is it like “Dear XYZ.” Or is it a “Hey.” Is it a “Hello.” And then just like, what did like the first sentences look like? 

Frank Fiol: Sure. Could I actually get my phone because I actually have a little bit of a template that I use? Is that okay?

Daniel Guiney: Yes.

Bryan Uribe: Yes. Sure. I’d love to. That one yes.

Frank Fiol: This way, you can get a kind of a clue because – and I tailor this towards, you know, different people based on the referral.

Daniel Guiney: Of course. Generic template. 

Frank Fiol: Exactly. 

Daniel Guiney: To start the conversation.

Frank Fiol: To start the conversation. 

Bryan Uribe: And again, it like, Daniel Guiney, and I have these conversations really often. I don’t know if we’ve spoken, we did. We spoke about this with Lauren. We touched on it. Like, I hate how some people email me like.

Daniel Guiney: I hate how everybody emails me. [inaudible 27:41] emails, this is sick. 

Bryan Uribe: Okay, yes. And the Konsole once…

Daniel Guiney: The Konsole is not like. Yes.

Bryan Uribe: But like, I hate it, because it’s like, I’m not responding to you. Like I had a guy today. I read it this morning. I don’t even know – oh, he’s a recruiter. I was like alright, “Did you bark on the wrong tree first? Second, you send me a pic, like a LinkedIn message that oh, my phone, it’s like I have to scroll.” 

Daniel Guiney: Took a wall of text.

Bryan Uribe: Yes. It’s like, “All right, Mr. man…” And then he starts by telling me about him. It’s like, “I don’t know you, quite possibly don’t care to know you…” Right? 

Daniel Guiney: Definitely, don’t want to know you now.

Bryan Uribe: I am like, I’ve responded out of respect, because…

Daniel Guiney: You’re a very respectful person. 

Bryan Uribe: He took like five minutes to – I can tell like, copying and pasting, it prior to like 30 seconds you know? Big ass text.

Daniel Guiney: Like a message like that, it’s a lot of text, its clear they just put my name at the top. I don’t unfriend you. I remove you from my network. 

Bryan Uribe: I just put them into my – I mean, I’ll let them like life in the network and I’ll just like “Hey you are barking up the wrong tree.”

Daniel Guiney: Because I don’t want them to be touching my contacts and message and then that wild shit.

Bryan Uribe: Oh, facts. Yes… Interesting, I haven’t thought about it that way.

Daniel Guiney: Yes. I don’t want that. 

Bryan Uribe: Yes. And like, I responded. I’m like, “Dude, not interested in this. But if you have consulting contracts that you’re working on and yes, send them my way if it makes sense, we’ll bid.”

Daniel Guiney: For the script.

Bryan Uribe: Yes. I am like, “Otherwise have fun like sitting in my connections.” It’s like, “We’re never going to engage, bro.”

Daniel Guiney: “Please, like and comment do not message.” 

Bryan Uribe: Yes.

Frank Fiol: Hold on, I’m just still looking for this template. 

Daniel Guiney: Yes, man is okay, so for me if you want to just talk about the gist of it.

Bryan Uribe: Yes, just sample. 

Frank Fiol: Sure. So, yes. Something like I would say…

Bryan Uribe: Before you go, the goal is to be constructive. So, we may break it down. I may break it down a little. 

Frank Fiol: So sure. So something very simple as I said,

“Hi. This is Frank Fiol from [inaudible 29:45] referral, please let me know if you had any experience with life coaching at all.”

So, like, if it’s already set up, warm referral, you know, ask them that. 

Bryan Uribe: If somebody introduced it to you. 

Frank Fiol: Right. Exactly. And then, if they say, “No, I don’t have any experience with life coaching.” I’ll kind of break it down. And that’s how I’m like, 

“This is what life coaching is…” In a nutshell, because I want to present to them what it is, see if they are, you know, even though they’re a warm referral to see if there’s someone there be interested in. So I’ll kind of tell them, “A life coach acts as a mirror that reflects patterns to a client to help them make them more aware of what they’re doing in their lives, in particular, patterns that are in their blind spot. They also help clients stay motivated and see that an obstacle is not insurmountable. It’s a future based modality that focuses on possibilities and fulfilling your vision and goals. 

And so a coaching session helps unravel the limiting beliefs of a client that prevents them from moving forward. In short life, coaching is a partnership to hold clients accountable. Let me know if this would provide any value for you. And we can set up a sample session.”

And that’s kind of like.

Daniel Guiney: Can I ask you to do something? Can you keep that open for a second?

Frank Fiol: Yes.

Daniel Guiney: Now I know you just read a summary, which I think sounded fire. But can you scroll this message and point that to the camera for me really quick. 

Bryan Uribe: So, guys, that’s a wall of text. 

Daniel Guiney: That’s a wall text. 

Bryan Uribe: Yes. We love you, bro but…

Daniel Guiney: We love you bro, but.

Bryan Uribe: [laughs] it’s all love. But now, so I actually have criticisms on it. 

Daniel Guiney: Yes, let’s break it down. 

Bryan Uribe: And, again, this isn’t to attack you. 

Frank Fiol: No, no. That’s why I’m here, I’m for your consulting.

Bryan Uribe: But first off, “Hello.” Fuck that. Like, “Hey, what up.” Like “Hey, XYZ,” Started. “Got an introduction from XYZ, he thought it’d be a good fit for us to connect. I’m a professional life coach. And they thought that it just may make some sense. I’d love to give you a free hour of consulting session. Do you know anything about coaching?”

Four or five sentences. I freestyle that I like to freestyle my emails because that’s how I would talk to you. 

Frank Fiol: Right. 

Bryan Uribe: I said this on the phone the other day, and I’m not going to say who I said it to. But it’s like when I see a fucking email now. I used to do this when I was like, 21, 22. Just got into like, you know, “Hey, I hope this fires you up.” Fuck you, dude like nobody says that bro. Like I was in front of you, like, “Hey, I hope this fires you up.”

Daniel Guiney: [laughs]

Bryan Uribe: Freak. Like why would you know?

Daniel Guiney: And like you are fresh out of school and like…

Bryan Uribe: And like, you know, I was doing it maybe up until like, a year and a half ago. And I am like, “How would they respond to this fucking email?” Do you know? 

Frank Fiol:  Right.

Bryan Uribe: So, it’s like thinking about it, right? like, if I was reading this, like, I do that all the time. I actually just put it down. And then pick it back on like an hour later because when you’re dialed in his apology, most cold, this is great yeah, you pump right? And then you read it is like, “Who the hell is that?” Like, if you sent that to yourself, and you opened it with your subject line too, that’s the other thing people suck at, subject lines. Right? Like, you know, you guys see what I’d put in the subject line it was fun right. So, it’s like 

Daniel Guiney: Coming back to the like what you had. Like, there is a lot of content in there. 

Frank Fiol:  Right, 

Daniel Guiney: But you have some fucking gems in there. 

Bryan Uribe: Yes. You did.

Frank Fiol: Yes, you are right.

Daniel Guiney: When you just hit us with the summary that was like four sentences. You were like, “Hey, I was introduced to you by Y, thought it’d be awesome fit…”

Frank Fiol: Right. 

Daniel Guiney: “Do you have experience with life coaching? It’s, a mirror that helps you reflect and get the best value and version of yourself to come forward.”

Frank Fiol: Right.

Daniel Guiney: Would you find value in this?

Bryan Uribe: Or even let like explain that a little bit. How do you make it your story?

Daniel Guiney: Right.

Bryan Uribe: So, it like, “Hey, do you have any situations in life where you feel you could use some assistance, and you don’t know who to talk to? live coaching acts as a reflection of yourself. And this is what we typically do.”

Daniel Guiney:  And you are able to do this for yourself. 

Bryan Uribe: Yes. 

Daniel Guiney: Are you familiar with story brand? 

Frank Fiol: No. 

Daniel Guiney: So, the general just a story brand, right, is that people’s internal dialogues have themselves as the hero of the story.

Frank Fiol: Of course. 

Daniel Guiney:  Right. So when you come in as an expert, and this could be as a coach, consultant, an advisor, a salesman, whoever, whatever position you are in. When you come in as a hero, that you’re about to come in and shut down shit down and make changes and like, close the deal, internally, that conflicts with their dial. It’s like, “Yo wait, I’m the hero.”

Frank Fiol: That’s right.

Daniel Guiney:  I’m talking about.

Bryan Uribe: I even use a better example. That’s a phenomenon example. Have you guys ever gotten a new manager at your company that you’re working for? And the first thing they do is fuck everything? 

Frank Fiol: Yes. 

Bryan Uribe: That guy came in as the hero. “I’m the hero. I’m going to cut cost, I’m going to do this at the third.” Meanwhile, you guys were profitable you were effective. You were a productive corporate culture was great. Could use some tweaks here absolutely. Every team could use some tweaks. Don’t rebuild Rome, bro It was built right the first time. And obviously like within context, if we’re going to get somebody to, “[inaudible 34:37.] It’s been more advanced. But like, it’s that concept, right? it’s like the great wall of China is still standing. It was built right the first time. 

Frank Fiol: Right? 

Daniel Guiney: So, but like going, continuing that down the line of the story brand. Right, so when you’re coming in, like as a coach, and someone’s doing what they’re doing, right? your best client is probably someone who doesn’t think they need a coach. They are probably successful, they’re probably making a shit ton of money. So, they can pay you a high fee right? Because you’re bringing them a lot of value. What you’re doing though, is you’re giving them away for them to see themselves. Right? They’re utilizing you to empower themselves and make themselves better to get an angle to see those blind spots.

Frank Fiol: Right.

Daniel Guiney: You’re not doing anything.

Frank Fiol: Right.

Daniel Guiney: They know what should be done. You’re giving them a way to do that by utilizing you the expert and the coach that’s going to bounce them back.

Bryan Uribe: And like also, in our sessions, it was a second layer of accountability, whereas I’m checking in with you in two weeks. And that day that I’m checking in with you, “Yo, what’s up on this, this and this, Yo, I haven’t done anything.”

Frank Fiol: Right.

Bryan Uribe: And then you’re like – well, I don’t remember if you told me this, but like, for example, like, “Well, who are you doing this for. Are you doing this for me or doing this for you or you’re doing this for me?” Right? Like “I heard the person being coached. I’m doing me.”

Frank Fiol: Exactly. 

Bryan Uribe: “Damn, man. I’m cheating myself.” You know, my dad used to tell me that all the time. He said, “Just remember. You’re not fooling me. You’re fooling yourself.”

Frank Fiol: Right. 

Bryan Uribe: I understand it now. I am like “Wow, yes.”

Frank Fiol: Yes.

Bryan Uribe: Right? So, it’s kind of that same premise, but I think that’s really powerful. And the other thing – you know, I love challenging. And every fucking video I’ve challenged somebody on that, at least a couple of points. But my challenge for you is, like, think through that whole customer acquisition strategy, right? organic sounds great in concept. It sounds beautiful. 

First off, there’s not enough awareness. And the people that are aware already have a great coach. So, who are you talking to? Are you reaching out to somebody that you know, for now, you’re just limited by the pool that you are in? So, there’s only a thousand fish in your pool? you can only fish a thousand times.

Frank Fiol: Right.

Bryan Uribe: Right. And you might not even snuggle the fish right? So just I definitely kind of think through that and a lot of my sales strategies and tactics. And we spoke about this yesterday is like for consulting, I’m like, “Dude, I could actually totally tell you, I don’t want to work with you because I want to find success.” Like “This isn’t done because we need to get paid. This is done because we want to help people, we want to make your company the best company it could be. But if I can’t do that, it is more detrimental to me than it is to you.”

Frank Fiol: Right.

Bryan Uribe: Right? We are sharing risk and reward. So, I would kind of challenge you to think through that. And I’m not saying that that’s the perfect example. But like it’s not the perfect fit for everybody and prefacing it with that. But understanding what does good look like. And having them understand that you’re taking the typical sales strategy that most people – well, the typical sales environment or engagement that most people perceive. you’re flipping it on its head because the sales guys like calling you every day, “Hey, where’s the quote? where’s the contract? Did you get approvals?” Like all this other stuff. Like “What’s your budget look like? Like, yes, that’s great.” Like, you still have to do that, but doing a different capacity under different pretense or context. And being able to communicate like, “Hey.” Like, it may not be a good fit for you. But I’d at least explore it.

Frank Fiol: Right.

Bryan Uribe: And at the end of the day, the customer is going to be like, “Hey, I’d love to work with you.” And now you’re at the liberty to say, “Well, listen, Jay, person, Jay. This time, I have too many clients. And for as much as I’d love to work with you, I think we could do some really good work. Unfortunately, I’m not sure I could take this on. If this is really a high priority for you. I could explore, like my schedule.” And at that point, you just increase your price to 25%.

Frank Fiol:  Right. 

Daniel Guiney: Now, I want to circle back around because we got conscious of your time. Because I know you are busy man, you got me busy maybe today. But I want to circle back around to something tangible. I think you start doing now. So, we’re talking about LinkedIn. We’re talking about how you’re doing the organic outreach with the messages and stuff, right? And one thing I would challenge you to think about in this context, is that those messages are private right? so it’s a social network, you want to get the social leveraging effect of it. And stop me if you’re ready to do stuff like this. 

Frank Fiol:  No, sure. I’m all ears. 

Daniel Guiney: So, I would challenge you to go and look for highly successful people in your network that are talking about successful things they’re doing. Jump in the comments and bring value there, hit them with stuff like, “This is outstanding. What’s next?”

Frank Fiol: Yes, I like that. 

Daniel Guiney: “Where is your vision?” “Where is this project going to be in six months. I want to learn more. Can you tell me?” Stuff like that. So, then now you’re making them think about something they’re probably not thinking about. They may be on real high right now. They just do something crazy. You probably are the first person to ask them what they’re doing next. Right, like getting that vision going. And I feel that positions you in a way, we’re now this guy’s interested. He’s interesting. And like you said, “It’s powerful.” Now they want to start the conversation when they come to your bio. And this is the next thing I want to just jump at quick, is how you position yourself on LinkedIn. So, the most powerful section on LinkedIn is your actual bio description, right? You see like this all like a line and a half that shows them to come to your page. But they could read more. That shit could be like 40 pages long. It doesn’t have to be like that and please don’t make it 40 pages, nobody will read it.

Bryan Uribe: Yes. Five sentences…

Daniel Guiney: But that’s SEO optimized. So when people do searches and stuff, that’s how you come up based on what’s in your bio. So, in there, you make interesting content that ties into the content, you’re contributing other people’s points. They’re going to come to you…

Frank Fiol: Right.

Daniel Guiney: “Can you tell me more about what you do?” Because now you got them thinking about the vision, you got them thinking, “How can they better themselves.” You just want to ask them about I can do that. they’re going to want to talk…

Frank Fiol: That’s actually like organic as well. 

Daniel Guiney: That’s organic, 

Frank Fiol: You know, so. 

Daniel Guiney:  Even with the story, 

Frank Fiol: Yes.

Bryan Uribe: Like you are so good in that story, you build a brand on one.

Frank Fiol: I think what’s important to and touching on what you said, is authenticity. I want to be able to serve people that I am genuinely interested in. So, it’s making those connections with those people that are movers and shakers, but I’m generally interested in what they’re bringing to the world. And so it doesn’t come off as fake when I’m in their comments. So, it does, again, go into the organic.

Daniel Guiney: Bingo.

Bryan Uribe: Yes. But again, that also kind of goes into what we were talking about earlier with what is your copy looks like, right? So the copy is like your wording. Like, “I hope this finds you well.” Like that’s not going to.

Frank Fiol: Right, I probably have a little bit of an outdated copy. And it’s probably a lot of this you know the old way of thinking.

Bryan Uribe: Sometimes, it’s super formal. Just keep it fun, bro. It’s like, you’re not doing something that’s boring and you’re doing something that’s vulnerable…

Daniel Guiney: You are bringing value.

Frank Fiol: You are bringing value, yes.

Bryan Uribe: Just to think through the customer perspective. And like, trying to be empathetic with the customer, when they’re engaging with you, this is a vulnerable position that they’re being put in. They are signing MBAs, they’re agreeing to this cycle that they’ve never done before. So, you are putting them in a vulnerable position, the more relatable and personable you can be with the person out the gate, it’s just going to add more value.

Frank Fiol: Yes. Absolutely.

Bryan Uribe: And again, it just kind of goes back to making sure you are kind of…

Frank Fiol: That a great point, you know. Just kind of – and it goes back to. It’s funny, but it’s very simple. You know, it goes back to coaching. Coaching is about who you’re being. It’s not what you’re doing. It’s about who you’re being. So, sometimes we get caught up in the, you know, the formalities of things. But if you take a step back, and don’t do your automatic, because we all have our blind spots, right? and if I didn’t do just do my automatic, and I was being with them via email. We say maybe. I’m being with you guys right now this conversation that engagement, that authenticity. And that ease, then it would definitely net the results that I’m looking for.

Bryan Uribe: Yes. Absolutely. 

Frank Fiol: Because the people that don’t want it, they would be filtered out.

Daniel Guiney: Bingo 

Bryan Uribe: Also, I don’t know how you feel about this. But I definitely do this person.

Daniel Guiney: Because I’m risky. [Laughs] 

Bryan Uribe: Definitely a little.

Daniel Guiney:  Hard to [inaudible 4341]

Bryan Uribe: [laughs] No, but, this is something I do. When I’m talking to somebody that’s a high performer like somebody is executing. I dropped the F-bomb, I drop a curse word in front of them, and I see how they react. I think it’s really interesting to see how some people react because if you do that It’s like all right, “I can take this out and I can go by myself.” Right? Like, I was talking to about yesterday’s stud real estate broker. The guy is a beast. And he’s in a three-piece suit, it’s like sixty-something degrees in New York City I was walking around on I was sweating yesterday. So, he was definitely hot. I said, “Fuck that shit.” And his three-piece suit basically came off. And he had a tank with like shorts. And we were blowing it outright like, maybe it may not work, it may work, I definitely tell you to test it out test away. And like you got to know your audience too.

Frank Fiol: Exactly. It is awareness too.

Bryan Uribe: It goes back to being personable and making people feel comfortable because if you’re super formal, in a very vulnerable capacity, you’re not the guy writing my will bro, the guy that’s coaching me through my limits.

Frank Fiol: And it also depends too. It also depends on every situation is different. So, you know, because I have a wide variety of clients that I serve.

Bryan Uribe: Sorry. This is not going to work for everybody so don’t go drop that bomb at work.


Daniel Guiney: Especially not teachers.

Frank Fiol: And especially if you have a wide variety of clients, that people that you’re helping. Some people may be, you know, kind of averse to a certain language, you know, and, you know, it still may be the type of line you want. But you also have to kind of feel your way through that. It could be right on the spot, you can notice it. And that’s where instincts come I which is very important. People don’t talk about it enough intuition, you know, that this kind of a deeper intelligence that we all have. And kind of knowing when to lean in on that. So, that’s powerful with that guy you link in then you knew you are kind of like, you know. Yes I wouldn’t do that, I wouldn’t, like, you know, I do drop f-bombs with clients, I do have, because we build that relationship, especially as a coach, as a coach, I think as ethically, is super important not to be super formal, but it’s supposed to – you have to create a safe space. And you have to assume the person, you know, that there are several contexts there. 

So, you have to assume that from the jump. You got to like, “Okay.” And then work, and then from there, you can use your intuition. And as you stop. Because it’s all about building a relationship, you know, you have to be able to stand for people from where they are, you know, and meet them where they are, and build a relationship. And that’s how they can start, you know, when you create that space, that’s when they actually could start seeing the possibilities outside of their, you know, automatic stuff. 

Bryan Uribe: So, I’m going to go back to your organic customer conversion point. So, my thoughts on this right, kind of falling in line with not enough people know what professional coaching is. And then you also be limited by your network. So, let’s say on LinkedIn, LinkedIn shows consistently, the post that your network likes of other people. Let’s cap that network at 10,000, right. So, you like I don’t like everything that’s posted on my LinkedIn. But I may like things consistently from like five to ten people. So, capped, let’s say you’re at 10,000 people total penetration within a network. You could work that network as much as you want, and you could kind of, you may be able to find some success, I don’t know what your conversion rates would be And that’s a conversation for another day, probably off camera. But I would kind of challenge you, to if you really want to get to that point where you’re helping, really high performing people you just may not have access to, I kind of tell you to think through leveraging some of the content, you’re looking to create [inaudible 47:37] and put some money behind it. 

And that may not be a massive revenue generator, but you’re bringing a lot of awareness to people. And I feel 100% confident that if you can bring that value to people with content that’s digestible and friendly, you will see a lot of success in conversion. And I don’t know what you’re going on weekly time commitment is coaching, right? But it could be a way where you would run through a funnel, and you could they could automatically qualify themselves within your website, right? Because you have level one, right like, “This is what I’m looking for, this is what I do, etc.” With a quick little blurb on that person. And if it makes sense, you engage if it doesn’t, you could always throw it out.

Frank Fiol: Absolutely.

Bryan Uribe: But I will definitely tell you to think through that because the problem with organic reaches, we’re no longer in the age where word of mouth is king. And word of mouth is great. But what happens was that he is sub-refine you and who’s paying your bill? 

Frank Fiol: Yes. Absolutely. I am a big proponent of content. I love creating content too. So, I have, I think my gap is I have content, I have stuff that I’ve tools that I’ve created, I have all this content, I have all this stuff that is there. And then I have my strategy, my current client retaining strategy, which is like organic outreach, meeting people. So I have that right, so, that’s been working for me thus far. And then, you know, but I have all this content. So, that’s another part of my brand that I’m building that I’m kind of at the end of consecration like I could literally right now have a bunch of content up. But I haven’t. So that’s where my gap is, like.

Bryan Uribe:  What’s stopping you? 

Frank Fiol: It’s what’s stopping me right now.

Bryan Uribe: What is stopping you? 

Frank Fiol: What is stopping me? I think the main thing that’s stopping me right now is, I need to outsource more. I need to delegate more because of a lot of that stuff. I don’t have the time to dedicate myself to uploading stuff to try to refine my ideas. So I’ve been working with a digital assistant. You know, I’ve worked with a digital assistant. But it’s a very beginning stage.

Bryan Uribe: Seem we love our VAs.


Daniel Guiney: Want to make that…

Bryan Uribe: Virtual Assistant.


Daniel Guiney: Good to have our VA team on the Konsole VAs.

Frank Fiol: Yes. So, yes, I’m in the very beginning stages of you know, I’ve given this…

Bryan Uribe: I think three months is – it’s alright don’t be immature.

Frank Fiol: So, right now working with this Virtual Assistant, basically, look, you know, because I also have a music production company that I’m working on. And a lot of stuff that I actually.

Daniel Guiney: [inaudible 50:41].

Bryan Uribe: [Lips noise]

Daniel Guiney: Somebody edit that in.


Frank Fiol: And the digital assistant actually helped me with a bunch of names and looked up the copyright and trademark and all that kind of stuff. So I just send them the data, I send the content, refining the content, like a bunch of ebooks that I wrote, you know, looking romantically looking through it, and just kind of helping me through the process what’s necessary. So, a lot of stuff that I don’t want to think about is the logistical stuff – I’m kind of in the beginning stages of getting all that stuff outsourced. So, it’s just like a time machine because you know, I have my kids, I’m a fully dedicated dad. And, you know, I have my relationship. And, and I do have a couple of things that I’m working on simultaneously. And I’m very big on my well being as well. So, I do take very seriously that kind of that balance. And it’s always a work in progress because you know, there are always blind spots. So, with that being said, I’m always very, pretty busy. 

Bryan Uribe: Yes. Let me just jump in here. So, you guys have heard me say this at least 50 times, you’ve heard me say this hundreds of times, I believe in front-loading model work. So, I think that what you’re doing right now is really awesome right? It’s like you’re building all your ammunition, you’re getting it all together. Which you next need to do, don’t continue to build bro like the system.

Frank Fiol: I know that’s what it is.


Frank Fiol: It’s like, I am ready to go. 

Bryan Uribe: When is enough? Right? I can give you a very clear distinction of when is enough. When is enough as a three-month content calendar? If you can say this is the content I’m putting out on this specific case.

Frank Fiol: I have that.

Bryan Uribe: And I will be launching it for three months. Like this isn’t sufficient content for three months. All you have to do at that point is to identify the specific case and then figure out how to schedule, depending on what you’re using on your website or blogging platform that’s super easy. We could talk through that as a legit it a 15-minute conversation. And your virtual assistant will most likely know how to do that.

Frank Fiol: Right.

Bryan Uribe: That’s the first thing. The second thing is I’ve had virtual assistants generate content for me. It’s not great. So, I would definitely tell you if you’re leading the content creation and they’re reviewing it, make sure that only reviewing it for like SEO purposes because they’re good for that kind of stuff. 

Frank Fiol: Right. I’m using them for that SEO as well. 

Bryan Uribe: What I would say is make sure you are turning it around and using something that provides infrastructure like Grammarly. Grammarly is amazing. Grammarly amazing because it’s spellcheck on steroids and it’s free and you can pay for the pro version which is also phenomenal but that’s a really good platform as well where especially for content creators. I don’t put anything out into the market without running it through Grammarly legit. Emails, like a regular email to you. I’ve run it through Grammarly. Right, so.

Daniel Guiney: You can’t spell.

Bryan Uribe: [laughs]

Daniel Guiney: I can spell for shit.

Bryan Uribe: But, actually when I was in a spelling bee when I was in seventh grade. So chill.

Frank Fiol: I actually won this. It was funny you know, say that. I actually won the city-wide Spanish spelling bee in New York. In New York, I was like…

Daniel Guiney: [inaudible 54:04].

Frank Fiol:  I putting that on my resume for sure. 

Bryan Uribe: What was the winning? What? Was is [inaudible 54:08]. 

Frank Fiol: I didn’t know man. I don’t know, what the – all I know is that was like a huge event in my life at that time. I won the city-wide I remember going from the school to the district, I don’t even study. I was just like… And then I went to the city-wide, then I know it was getting serious. And then after the city-wide, they put me in a state and I came in sixth in the States.

Daniel Guiney: That’s pretty good.

Frank Fiol: [Laughs]

Bryan Uribe: just to make sure we get back on track.

Frank Fiol: Little side note. 

Frank Fiol: The other thing I would say is scheduling. And finding software that can help you with scheduling. So understanding what are the platforms you want to…

Bryan Uribe: Yes. I’d love to have a conversation about all of these things out with you because I definitely – those are the areas that I need helping, you know? 

Bryan Uribe: And then once you have all this stuff set up, get your VA to just put it on schedule at all and you just sit back and just be more strategic. We have this conversation all the time, Daniel Guiney and I. It’s like, “Take a step back, go be strategic, go back out there in two days or a day or whatever it takes.” Because a lot of times if you’re just chasing your tail, it’s like “When is enough?”

Frank Fiol: I think what it is, that I end up getting large gaps of time where I’ve created all these content. And then okay, I’m like, I think I’ve actually had a conversation whenever digital assistant hits me up as like, “Oh, what’s going on, man? Like, you haven’t sent me anything.” And then so I pick those content, okay, got it to the digital system, then I’m working on my – like, I’m dealing with life stuff, like helping my kids with stuff. And then so I ended up getting these gaps of time in between, you know, like, strategy, content creation, that kind of thing. Infrastructure and execution, on the actual. You know, so that’s,

Daniel Guiney: Sounds, like you, need a coach.

Frank Fiol: [laughs] I do have a coach, actually, I have a coach. And this is some of the things that we talked about. 

Bryan Uribe: So one of the other points I would just kind of make and I buy this massively, it’s called batching. We spoke about…

Frank Fiol: Yes, batching. Yes.

Bryan Uribe: And as you said, a full day aside for a specific kind of task. So, my Thursdays are content creation.

Frank Fiol: I love that you said that man. I got a like for it.

Bryan Uribe: I have it on my calendar. So, it reminds me that before it reminds me at nine in the morning, it also reminds me two days before so I can make sure I plan.

Frank Fiol: I have it on my phone as well. But everybody has their own thing that works for them. 

Bryan Uribe: Absolutely.

Frank Fiol: For whatever reason, the whiteboards have it. Like four whiteboards have it around my office, being able to erase up once it’s done. And whatever notes I have in my head brainstorming, writing it down, because sometimes I forget idea what’s in the whiteboard. It’s like.

Daniel Guiney: You know Trello? [inaudible 56:42]. 

Frank Fiol: No, but actually 

Daniel Guiney: Trello is Sexy. I like Trello.

Frank Fiol: A lot of people told me about Trello. I think I’m going to use Trello because I actually downloaded it.

Bryan Uribe: Trello, right here guys. At last and we love you guys. 

Frank Fiol: I’m going to download it. No, actually, I downloaded it, but I just haven’t used it yet. 

Daniel Guiney: For granted. 

Frank Fiol: Actually, I got to show you it’s my fucking picture, my vision board is “Learn Trello.” That’s on my vision board. I swear. It’s learning Trello. I think it’s on skillshare.

Daniel Guiney: Trello.

Frank Fiol: Like learning Trello is actually on skillshare. So, I actually have that as a favorite and saved. So like, on my downtime, I’m going to learn that. 

Bryan Uribe: Awesome. So we got a ton of really good information. We really appreciate just a lot of really good content; guys we hope you guys learned more about what professional coaches are. But just to keep in line with what we’ve been doing across the past couple of episodes. So, just reiterate to the people who you are, and why should they care about you? 

Frank Fiol: Well, my name is Frank Fiol. I’m a certified life coach. And the reason you should care about me is that am dedicated to helping you move your projects forward. I’m here to be with you and stand with you where you are, make you see whatever your blind spots are. And help you move anything that you are having problems with, move that forward. So I’m here to partner with you really, that’s the main thing is to partner with you to build and create something that you’re actually looking to create and bring a lot of speed and power to that process. 

Bryan Uribe: Awesome. Yes, I love it. All right, brother. We thank you for coming. 

Frank Fiol: Thanks for having me. I appreciate it, guys. 

Bryan Uribe: Bryan Uribe with Konsole.

Daniel Guiney: Daniel Guiney with Konsole. That’s a rap. 

Bryan Uribe: Check you guys next time.

Frank Fiol: Thanks, guys. 

Daniel Guiney: Hit him with it.


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