The Konsole Podcast – S1E1 – Sheila Haya + Liri Asllani

In this episode of The Konsole Podcast, we interview two young upcoming movie producers who are working on an independent short film that is leading the conversation on sexuality within the Muslim culture.

Music Credits: Don’t Stop by YFLY


Learn more about Nadia Jaan The Movie:

About Bryan Uribe:

About Daniel Guiney:


Bryan Uribe: Yes. So, welcome guys. This is Bryan Uribe here.

Daniel Guiney: And Daniel Guiney. We’re here with Konsole. And this is our first installment of the Konsole Consulting Video Series.

Bryan Uribe: Absolutely. So here we have?

Liri Asllani: Liri Asllani.

Sheila Haya: Sheila Haya.

Bryan Uribe: And you guys do?

Sheila Haya: So, we are in the film industry. We’re both filmmakers, and we are both writers, producers, and directors.

Bryan Uribe: Okay. Awesome. What are you guys working on now?

Sheila Haya: We are working on a short film that I’m writing, and she’s executive producing. And it’s called Nadia Jaan. It’s about an Afghan American girl who’s trapped between two worlds. And she’s just trying to figure out her identity and who she is through her sexuality.

Bryan Uribe: Awesome. What inspired the project?

Daniel Guiney: So, was it like the inspiration from something you’ve experienced personally, or was this something that you just came up with on a whim? And if you could tell us about a little bit how you guys met, when you guys started working on the project together? You know, we want this to be really informative with the viewers and just really casual, so people get to know you and learn more about your project and help spread some awareness.

Sheila Haya: Yes. So, I actually wrote the script about six years ago. And it came to me because my background is from Afghanistan, and so I thought it would be really interesting to explore the idea of a woman who is discovering if she’s a lesbian or not, like discovering who she is through her sexuality. Because a lot of the times within the Afghan American culture, like you’re not able to choose or to decide who you are and what you are. Like, you know, there’s a lot of influence through culture and pressure through parents and family and things that you have to,

Daniel Guiney: Absolutely.

Liri Asllani: So, in terms of how we met, it’s funny, we actually met working at a restaurant.


Liri Asllani: So funny thing in New York, it’s like you know, you work at a restaurant and it’s a big target for like a lot of artists and stuff just because it’s you know, kind of conducive with the scheduling.

Bryan Uribe: Yes.

Liri Asllani: So, she showed me the script. I’m a writer myself. This is the first time I’m executive producing something, but I really felt drawn to the project. I mean, I’m also Albanian American, so I can kind of relate in terms of somebody like that was exploring and how hard it would be. I’m just thinking, even in my culture, it’s very similar how hard it would be for them to actually express themselves in that way or pretty much any way that’s not considered the norm in those cultures. So, I kind of really related to the characters in that sense of like, you know, struggling and always trying to find your identity for anything. And so, she was like, “Hey, listen, we need a producer.” And I’m like, “Yes. Count me in…”

Bryan Uribe: Yes. That’s how to start.

Daniel Guiney: Yes. Absolutely.

Liri Asllani: Let’s make this the best thing that you could possibly do. So, here we are from there.

Sheila Haya: Yes.

Bryan Uribe: I think it’s coming at a really interesting time because society’s kind of starting to realize like, “Hey, this isn’t only like the LGBTQ community isn’t only concentrated around one type of culture or race, it’s something international. And a lot of conversations are coming about right now where people are like, “Hey, this exists for everybody. It’s not just like hippies, which were back in the day that they’d come out with this kind of stuff.” Right? It’s, “Hey, everybody’s going through this.” That’s really interesting.

Sheila Haya: I mean, the other piece of it too is that being Middle Eastern or being from that diaspora where you’re Muslim, especially in the media and in movies and film, you only ever see two roles. Either you’re the terrorist or you’re the translator.

Bryan Uribe: Absolutely.

Sheila Haya: And so, were just — you know, like for me especially, like I’m sick of it, like that’s not my reality. That’s not my life. You know, we’re complex people. We are, you know, I don’t wear a hijab, none of my family members do. And like, it’s not to say that’s a bad thing, but it’s just, there should be a wider scope of people…

Daniel Guiney: It’s so much more dynamic.

Shelia: It’s so much dynamic. There are so many layers and there are so many things that are going on that, you know what I mean? Like we would love to share that with other people that they — and we’ve found that a lot of people from way outside of the Middle Eastern diaspora relate to it. You know what I mean?

Bryan Uribe: Absolutely.

Sheila Haya: Like a lot of people from Senegal and Haiti. Like the Director of Photography, the Cinematographer, who’s like, “I completely relate.” Like, “I don’t know what it would be like for my sister or you know, and to be gay.” You know, like it’s frowned upon.

Liri Asllani: And the other thing just to go off of like representation of Muslims, especially in media and entertainment. I mean another big thing is to realize, you know, they only do see it in one sense. You know, this whole, like, especially in Muslim women wearing the hijab, you know. [Inaudible 05:11] where a lot of people don’t realize also that there’s a lot of white Muslims too.

Bryan Uribe: Yes.

Liri Asllani: You know, like, especially for me, like when people say, oh they like, you know when I tell them I’m Muslim, they’re like, “What?” And I’m like, “No, yes.” You know, like I used to go to Jumu’ah prayers every Friday. I used to pray up. My mother also is a practicing Muslim. She’s white, you know, there’s people from Turkey, Bosnia, Albania…

Sheila Haya: Serbia.

Liri Asllani: Serbia, yes.

Daniel Guiney: [inaudible 05:29]

Liri Asllani: Exactly. And a lot of people don’t realize that they only see it through like one little scope. And it’s just, you know, that’s not proper representation. All of us feel it too. Like whenever you see that it’s just like, “Oh, come on.” You know, you had to do another terrorist thing. It had to be this, it had to be like the bad guy again. So it is, especially in our industry, like representation and showing people in a different light. It’s so important because people are looking at that, and they’re identifying with, and especially children too.

Bryan Uribe: Absolutely.

Liri Asllani: And you have to be kind of sensitive to that as well. You can completely, you know, change an image for the better for the worst of a whole people.

Bryan Uribe: Yes. I mean, it’s such a beautiful culture and religion, if you like actually research it. There’s a lot of fascinating things that go on within the Muslim faith and I think that’s super valid where we only look at the Middle East. You’ve got to come from one of the Middle Eastern countries where it’s the largest religion.

Sheila Haya: Yes.

Bryan Uribe: Yes. So, like there are so many other facets to it.

Sheila Haya: There’s 2.2 billion and still growing.

Bryan Uribe: Yes.

Sheila Haya: Muslims.

Bryan Uribe: Yes.

Sheila Haya: You know, like

Liri Asllani: You know, we had it like that.

Sheila Haya: Yes.

[Laughter] [Crosstalk]

Bryan Uribe: Yes. When I first started to find out about Muslim culture and religion, I was like in high school. And I was like, “How many billion people?” I think it was like a one or 1.2 billion people.

Sheila Haya: Right.

Bryan Uribe: So, to hear is 2.2 billion maybe like a decade later, is…

Sheila Haya: I mean don’t quote me on that number. I…

[Laughter] [Crosstalk]

Bryan Uribe: You are part of this…

Sheila Haya: I mean, it’s certainly up there, it’s certainly up there.

Bryan Uribe: We got to confide in you.


Bryan Uribe: Yes.

Daniel Guiney: So, it sounds like you guys are coming at a really pivotal time. Just the way society is sculpting itself right now to come in and make a powerful message, convey this message to a wide birth of people and really kind of re-image the face of how this is portrayed in that culture.

Sheila Haya: Yes. I mean a lot of it comes from like, “Okay, we are tired of it, and we’re layered in, we’re this and that, and we’re angry, and we’re…” You know what I mean? Like we want to see that on TV and it’s like, “Okay if we’re just going to complain about it, that’s not helping.”

Bryan Uribe: Absolutely.

Sheila Haya: So, let’s make it happen. Like, let’s see who else feels the same way about us. Let’s see who else is going through the same things. Let’s build stories around this. Let’s make it happen. We have to be a part of the change.

Liri Asllani: And also, this whole stigma with like, you know, sexuality, especially in those cultures, it’s like, oh, especially women’s sexuality. It’s like almost like it doesn’t exist. You know, like if we have like a joke for all like Albanians, it’s like we don’t date and just get married.

Bryan Uribe: [laughs]

Liri Asllani: But it’s true though, you know, a lot of people like the more traditional…

Bryan Uribe: That’s a good joke. No offense.


Liri Asllani: But it’s true though the thing and like I could relate for that, especially in the Afghan and the middle eastern cultures. It’s like, you know, they try to pretend like this whole idea of women’s sexuality doesn’t exist. That they don’t have any feelings. That it’s nothing, you know, they can’t be attracted in that sense. They don’t date, you know, you just get married and it’s like, that’s not true. Especially nowadays where you have so many different conversations happening about sexuality. I mean, especially in New York. Like, you know, you have like LGBTQIA, I don’t even know how many letters there are any more, but just to go and show you that like, you know, it’s very fluid. It’s like there’s a lot of other facets to it that we don’t realize. And I think right now we’re kind of going through in society and a little bit like a revolution where people are trying to explore that more.

Bryan Uribe: Yes.

Liri Asllani: And this kind of film touches upon that as well. But you know, there’s a whole other conversation that’s happening around these kinds of topics too.

Bryan Uribe: I have a lot of really good friends that are Muslim and females as well. And, I’ve seen like on Twitter, like there are people that have actually stood up for the Muslim women that don’t want to wear the hijab. And they’re like, “No, she’s beautiful. She’s entitled to that.” And you’ll see other women that are much more traditional attacking this woman. And it’s like, we shouldn’t be doing that as a people. We shouldn’t be encouraging it. Or at least understanding, right? It’s not your walk of life. We should be a little bit more accepting. So definitely coming at a really interesting time when these conversations need to be pushed into the forefront. People need to have exposure to this. Some people are going to be like, “Oh my God, this is blasphemy. This can’t exist.” But it’s like, you can’t control that. That’s how you feel and that’s like what you’re interested in. Then you have to pursue that. Let’s not keep it locked in because you do more damage than good.

Liri Asllani: Yes. That is very well said actually. We do keep it locked in and do more damage.

Bryan Uribe: Absolutely.

Liri Asllani: And that’s the other thing that like, you know, a lot of people don’t realize is that staying quiet and being complacent is actually just as worse than being the one that’s saying it. And that’s the lesson, you know, that I’ve learned a lot like in my life, like the hard way it’s and in a lot of senses. But, that’s very, very, very true.

Bryan Uribe: Well, I mean we’ve gotten here by people shutting up and not doing anything, and we kind of just like, “Hey bro, this isn’t working anymore. We need to speak up.”

Daniel Guiney: Definitely. And you really do need to be vocal. I mean, you said it’s almost as bad, but I think it’s actually worse if you don’t say anything because then the only voice that’s being heard is the oppressive voice.

Liri Asllani: Yes.

Daniel Guiney: And you know the non-traditional or the traditional voice that needs to be changed, right. The aggressors. Exactly.

Liri Asllani: And that’s also the thing just to say about like conversation and this is one thing like I’m really big on, is that a conversation has to happen with both sides. It can’t just be one person talking to the same people. You know, like even like LGBTQ rights, you know, it can’t just be, you know, you’re speaking only to LGBTQ audiences. No, you have to get these people that are maybe against you or you know, like straight, known and anybody involved. And that to me is the only way real change happens. And that’s the only way you have a conversation. It has to be both sides and also both sides respecting each other.

Daniel Guiney: Absolutely.

Liri Asllani: And it’s something that you can’t expect somebody to hear you if you’re not willing to hear them as well.

Bryan Uribe: Absolutely.

Liri Asllani: And that’s the thing that I also see as kind of a little bit of a problem that a lot of things that are going on now.

Bryan Uribe: I think as a people, and Daniel Guiney and I speak about this all the time, we don’t do a good enough job of listening. Like in, when people ask us like, “Hey, how do you network?” Like, “Dude, shut up and listen.”


Bryan Uribe: Like “Actually, you want to develop a relationship with somebody, shut up and ask a ton of questions and listen.” And when they’re like, “You didn’t listen to what I said.” And you’re like, No, this is exactly what you said. This exact kind of cadence.” Like we as a people, we’re overstimulated with content and information and sometimes it’s easy to not pay attention to what’s going on. It is, because there’s so much going on. But we as a people do need to understand that we can only continue to progress from here if we listened to each other because we are just becoming more interconnected.

Liri Asllani: And that’s true. And then what you said, that’s kind of, that’s very much sales. I was in a sales…

Brain: [laughs]

Liri Asllani: No, no, no.

Daniel Guiney: It’s got sales.

Bryan Uribe: It is sales.

Liri Asllani: No, it’s sales. But the whole thing is like shut up and listen with the networking thing. My background, I sold cars for living before I started getting on film. And that was the biggest thing. That’s actually one of the things that they said. They said, “You know, you have to ask open-ended questions and listen to people.” They said, “You know what? You’re failing your sale if you’re doing most of the talking.”

Bryan Uribe: Absolutely.

Liri Asllani: Then that was the one thing. So just to — not to make it like a sales thing, it’s a very profound good conversation, but… [Laughs]

Bryan Uribe: This is going to be nuts. And I apologize for going to this in a statistics way.

Liri Asllani: No, no, no. Please…

Bryan Uribe: I like this kind of information. 60% of a customer-facing call or really any conversation where you’re actually learning is you listening. 20 more percent of that is you asking questions and then the rest of it is you giving information. And we don’t practice that with practical society. Everybody wants to like, “Hey, like listen to me.” Like, “Oh dude, you’re not that impressive.”


Bryan Uribe: I’ll tell you that.

Daniel Guiney: You know, even the people that are that impressive are the ones who are proactively practicing the listening approach.

Bryan Uribe: 100%.

Daniel Guiney: Right. You know, it’s like an empty can make a lot of noise if you kicked down the hall. You know…

[Laughter] [Crosstalk]

Liri Asllani: That was like an old saying from back in the days.

Sheila Haya: Yes.

[Crosstalk] [Laughter]

Daniel Guiney: We’ll lock him…

Liri Asllani: We are going viral. [Laughs]

Bryan Uribe: Yes.

Daniel Guiney: You know, honestly, that’s what it comes down to, you know? If you have a lot to say and you have a powerful stance, you don’t need to keep repeating yourself and making it out there to be a lot of noise. You carry weight with what you say and I think that’s what’s amazing about this film that you guys are producing is that you’re able to do it in a new light and just really kind of hit the scene heavily and just bring a lot of this insight with you.

Bryan Uribe: Yes.

Liri Asllani: Yes.

Daniel Guiney: You know, and without having to — like you’re disrupting the scene without making it disruptive. What I’m getting at is, I think the film is so powerful because you’re tying it in as just a regular film, right? You’re expressing someone in an everyday setting that they’re experiencing, you know, without tying in a bunch of the stereotypes and things like that.

Liri Asllani: Right.

Daniel Guiney: You’re disrupting the scene without making a disruption. And I think that’s powerful.

Sheila Haya: Thank you.

Bryan Uribe: I’d like to jump in on that. And 100% that’s accurate. I think this is a conversation starter. We’ve been having the conversation slowly but surely. But this has the potential to be like this is it. Like this started the conversation in a big way. Whether 100 million people watched it or not as out of the question. But if it could start the conversation in a small way and grow from there, that’s massive. So, my question as a sales guy, how are you guys getting people to find out about what you’re doing?

Sheila Haya: So, it’s a lot of word of mouth. Of course like social media. We have our Facebook page. We’ve reached out to a lot of the niche groups you know, a Facebook group that we can. And like trying to consistently post. Instagram. We have a website that we’re like organizing right now, but it’s not 100%. And then the biggest thing right now that we’re doing is, and what’s like really prevalent is that we’re doing a fundraising event and it’s going to be a panelist with two people, two women. One is Wazina Zondon, and she’s actually from Afghanistan, and she’s a sex educator. And she’s an out and proud lesbian.

Bryan Uribe: Nice.

Sheila Haya: And the other is Iman al-Husseini. She’s also an out and proud lesbian, and she is from Palestine. And she’s married to an Israeli woman. So, there’s that dynamic, and she’s a comedian.

Bryan Uribe: Oh Wow.

Liri Asllani: She’s great by the way. [Laughs]

Sheila Haya: Yes. They’re both really amazing women and really empowered women. And really doing the change-makers that we want to see, you know. So, we put together a panel event, and we are having fundraising for that and then afterward it’s going to be followed with a reception. And there’ll be live music, open bar, and finger foods and just like a chance to network and talk to each other and talk to the panelists and.

Bryan Uribe: Yes. How can this continue to live past that day? So, I still have my ticket loading.


Bryan Uribe: We’re definitely going to be there. But how can this live past April 2nd? April 2nd, right?

Sheila Haya: Yes. Well, the only way that it can live past April 2nd is, if we continue to try to find funding so that we can actually make the film. Once the film is made, then that will be the legacy that’ll live on. That’s the story that we want to tell. That’s the whole reason why we’re putting all of this together.

Liri Asllani: So, yes, I mean, the biggest thing with the event obviously is that essentially what you were saying before, what she was saying, get the conversation going, but then also pass this. I mean, again it’s just from what I’ve been trying, and this is the first time I’ve been executive producing is I’ve just been, you know, getting to the ground, going cold calling people saying, “Hey listen, you know, this is a film we’re doing.” And that I kind of get from the sales background. Just people, I think that would be interested in getting involved with this project. Because honestly, you never know. Do you know what I mean? Like especially people that are donors in the art set. Like, you know, executive producers, which is pretty much anybody who’s going to get the financing for the film.

Sheila Haya: Right.

Liri Asllani: I mean, you know, I’ll also research like other films, you know, that’s the one thing I looked at how they got their funding. And executive producers could be like, you know, anybody like a dentist, a lawyer, just somebody who has a lot of money from real estate that really likes your project. Or even like sponsorships too, you know.

Bryan Uribe: Absolutely.

Liri Asllani: It’s a little harder with that because a lot of times like sponsors want to do like a big event or like have a lot of eyes on it or like have exposure. But I mean, that’s the thing, is what I’m realizing, because again, I’m no expert in this kind of thing. What I’m realizing is like, there’s no magic formula. You just got to try as much as you can to get your name out there and just call. Honestly.

Daniel Guiney: Absolutely.

Liri Asllani: The worst thing they could say is “No.” And then that’s it. [Laughs]

Sheila Haya: And going on with that. Like, you know, when we first started this, we automatically got fiscal sponsored. So, at first, we were looking for grants, and we were applying, and we never got any. So, then we were like, “Okay, what’s the next step? What else can we do, if we’re not going to be able to get grants?” Because grants are really hard, especially for first-time filmmakers.

Daniel Guiney: Absolutely.

Sheila Haya: So, we went the fiscal sponsorship route, and we got it. So, we’re at 5O1C3 approved, which means we’re nonprofit. You can get a tax write off. And most of the other filmmakers that we’ve talked to, they’re like, “Oh, that’s key, that’s golden.” And a lot of people say that and I’m like, “Okay, that’s great. But now what?” Do you know what I mean? Like when I tell people like how much we need for the film, like what the actual cost is. Everybody’s like, “Oh, that’s nothing in New York. Like in New York. And that’s nothing like you can get that. You can totally get that.” And I’m like, “Okay, great.” Like, “Where?”


Sheila Haya: Yes. Like, “How? Where?” Like, you know what I mean?

Bryan Uribe: Yes.

Sheila Haya: Like, “I believe you.” Do you know what I mean? I don’t think it’s a lot of money. We’re not looking for a lot of money, but like “Where? How?”

Bryan Uribe: Yes.

Sheila Haya: What avenues do we go to? Like “We’re trying here.” [Laughs]

Liri Asllani: And the other thing that I found difficult just because I’m coming from a sales background, right. So, when I was selling stuff, and I was, you know, I did well for myself, thank God. But, when I was selling something, I was selling a tangible product, right. You know, I’m selling a car. “This is a car that has X features. You know, this is why it’s good for you. This is this, the price is right and lower than everybody else.” What’s very different about this is number one, it’s a short film.

Bryan Uribe: Yes.

Liri Asllani: So short films, you can get a return on it. I don’t want to say necessarily that you can’t, but it’s very different from a feature that I can go ahead and sell to like Netflix, or I could sell to a distributor.

Daniel Guiney: Sure.

Liri Asllani: So, it’s like you’re kind of selling this idea of something that isn’t made yet. You’re kind of asking people, especially as like first time filmmakers or people that are new in the industry that you don’t have a name attached to really believe in you and believe in your idea when you have not a whole lot to show for it. We don’t have any famous actors; we don’t have like a famous person around it.

Daniel Guiney: Yes.

Liri Asllani: So, it’s like how then…

Bryan Uribe: Me.

Liri Asllani: Yea, well okay. Maybe. Now we got a famous person.


Liri Asllani: But it’s like, you know the challenges that like come is like, how do you get people to see you as legitimate? How do you get people to see a serious and how do you get people to kind of take a chance on you?

Bryan Uribe: Yes.

Daniel Guiney: Of course.

Liri Asllani: You know? Because I also look at it as, if I was the investor, in their position, “Why would I invest in you? What’s so special about you?”

Bryan Uribe: Yes.

Daniel Guiney: So, I would ask them, the follow-up question. Is, how are you presenting this as a value proposition? Right? So, we know because we just had that conversation before about what you’re trying to achieve with the video. And you know, it’s going to be breakthrough, it’s going to challenge a lot of barriers. How are you presenting that?

Liri Asllani: Well, exactly. Like, you know, we’re presenting it in terms of like you have kind of show the emotional connection. Do you know why it’s important to you? Why this story means something to you.? So hopefully it can mean something to somebody else. And that’s when I try to speak to people. I try to convey that, just try to go with that intention. I mean, it’s worked, you know, we’ve gotten funding, so it’s worked. You know, in one sense we’ll keep going with it, but that’s how I’m doing. I’m not sure in which way, you know, everybody else goes like.

Sheila Haya: Let’s try and do it like in that way. But then I also, try and say like, Listen, it’s a short right now, you know what I mean? And like that’s how it’s going to live because that’s the ability that we have right now. However, like if we do well like we want to expand it into a feature and then you will totally have the opportunity to get a return on investment,

Bryan Uribe: Absolutely. Yes.

Sheila Haya: Which is true. Like if that’s true,

Daniel Guiney: Like, how do you define a short film?

Sheila Haya: Anywhere from two to under 20 minutes.

Bryan Uribe: Okay.

Sheila Haya: Right.

Liri Asllani: I believe so. I mean…

Sheila Haya: No, no. Shorts are two to five.

Liri Asllani: No. They could range from anything. I mean, feature-length, I’m not 100% the industry standard.

Daniel Guiney: Okay.

Liri Asllani: Like don’t quote me on this, and don’t you know. [Laughs] [Cross talk]

Liri Asllani: I believe it’s like probably around like 90 minutes. Something like that is considered as a feature-length. And shorts can range, you know, they can range anywhere from like a minute and up until like, you know, 40 minutes, sometimes shorts. I’m not 100% sure on the industry standard, but that’s kind of like, Ooh, I guess a little bit of a rule of thumb. And sorry guys, that I’m not informed 100% on that. But I’m guessing it sounds like maybe 80%. [Laughs]

Brain: It’s okay.

Daniel Guiney: It’s close enough.

Bryan Uribe: What I would challenge you guys should do. And so, I’m building a software company.

Liri Asllani: Right.

Bryan Uribe: So, I face a lot of the challenges you guys face. Where it’s like, “Okay, well you’ve never done this before.” I have a ton of sales experience, super high level of sales experience, I know what I’m doing. I’ve done a ton of consulting as well, so I know what I’m doing, but I’ve never done this before. And it’s kind of what you guys are facing too. So, what are the things that I’ve always noticed out of investors and you guys have had success. And I’m lucky because I don’t have to go out to find investors. I can fund it myself for the most part. And then there’s going to be a critical mass where we’re going to have to actually go raise money. But one of the biggest things that I’ve found out of investors is the keyword traction.

So, my challenge to you guys is, how can you identify your audience in this initial event? So if you get a hundred people to go to the Eventbrite show, but you get 10,000 people to sign up to your email list and you’ll just send them stuff like, or whatever it may be, that’s traction where they’re like, “Okay, cool. Well they did this and all they have is 10 grand or a thousand or whatever the budget was.” Or like you didn’t advertise. So, like understanding all of that. Like they actually got this off of word of mouth. That means people actually want this kind of content, so now you can quantify for them, you can’t put a dollar figure on it. It’s really difficult, right? Like you’re standing in the dark at that time and then you get into four — I’m going to get really technical. You get into far more complicated things like conversion rates.

Liri Asllani: Yes.

Bryan Uribe: It’s a way… [Laughs]

Liri Asllani: No, I mean I know this one sales.

Bryan Uribe: Yes. It becomes a lot, but what I would kind of say is like how can you build an email list? Even if it’s just like having a thousand people that sign up to your list and it just goes to Google sheets or something like that. And like how many people are actually engaging? Do you want to create a like a community on Facebook or Reddit? And like, “Hey I have 15,000 Redditors or 10 or a thousand whatever.” But like that’s at that point from a fundraising perspective, it’s showing, “Okay well people are actually interested in this, and they’re doing this for free.”

Liri Asllani: Yes.

Bryan Uribe: Because that’s a big thing. Like if a customer is going to come and like talk to you or talk to your brand for free, investors love that. Because it’s like, “Okay well, we just got to find out how to make money, you know.” And whether that should movie or it may be merchandising, and you could find some way to be conscious with some of the money that you make, if it is more philanthropic seen as you guys are 5O…?

Liri Asllani: 501C3.

Sheila Haya: 501C3.

Bryan Uribe: Okay, 501c3. I was going to say, 503.


Bryan Uribe: It’s been a while bro. [Laughs]

Liri Asllani: [inaudible 25:15]

Bryan Uribe: Yes. Seen as you’re a 501 right? Like there’s a lot of creative things that are happening within the business now where there’s Conscious Capitalism, which is a term I love. I don’t know if people talk about — I don’t feel people talk about it enough.

Daniel Guiney: It’s starting to start.

Liri Asllani: No, I’ve never heard of that before.

Bryan Uribe: Yes. So, it’s like for example to get a tee shirt silkscreen off of a drop shipper to a company that’s going to print it for you and then ship it for you. It could be like 10 bucks and you sell it for 25 bucks. There are companies out there that are taking that extra $15 a profit and donating it to like a charity or using different philanthropic causes like what you’re doing. So, there’s a lot of really creative ways to kind of look at it. I think you’re just identifying what makes the most sense.

Liri Asllani: I have a question. So, just going back to what you were saying about traction. You know, obviously that’s exactly what you want to do with a film, right? Create an audience because people that are interested are going to view it. But are you saying to use that traction and kind of as leverage to get potential investors? And if so, like whereas like is it only going to be on social media? Like we have to have it like quantified in terms of like followers and emails?

Bryan Uribe: Yes.

Liri Asllani: Okay.

Bryan Uribe: I got spoke to 10,000 people.

Liri Asllani: Right. No, I understand.

Daniel Guiney: I’ve got a bridge.


Liri Asllani: I mean obviously I can say that I spoke to 20,000 people. Don’t worry about it.

Bryan Uribe: I’ll make 20,000 calls. Bro.

Daniel Guiney: So, a question for you just on that trend. Have you tried to utilize any outside the box social media activations that could get people involved? So, activation is like a call to action. It’s something that you can challenge other people to do, to get involved that will support the cause. That’s maybe auxiliary to it and not directly associated with the film. So just on the top of my head, right? Like just thinking of one out loud. What have you created a challenge where you got people from the LGBTQ community that are also Muslim to do one of those things where they like hold up a card in front of their mouth that has a couple of sentences written on it about their story or challenged them to do a short, like five to ten-second video clip saying like, “My name is, I support blah, blah, blah.” Whatever. Do you know what I mean? Like however you’re going to convey the message. Some sort of outside the box activation like that, that could pick up traction associated with the hashtag of course, and then utilize it and start pushing it and to get the traction started. You know, I’m sure you know some people in that community already that you can tap into to get the first 10, 15 posted. And then maybe take it to a couple of social media influencers and say, “Hey, this is, this fits in with your demographic. This is what we’re trying to achieve with our film. We think it would be powerful for you and really speak to your audience if you participated in this challenge.”

Bryan Uribe: Absolutely.

Liri Asllani: Yes.

Daniel Guiney: Or something like that.

Bryan Uribe: The understanding and leading with, “This a nonprofit, like we’re not making money off of this. This is being done purely for awareness.” Like the LGBTQ community. I would assume, so I can’t speak for everybody, but I would assume these kinds of causes with the amount of conversation that’s behind these topics right now would be much more inclined to say, Hey, I have a million followers, or I have 100,000 or whatever. They won’t charge you for that kind of stuff. I would assume. Don’t quote me on that, but I’d feel extremely inclined that they would do something like that. And I would even say, that I love that idea if you were to do that, try not to align it with the religion or a culture and put it more from their perspective. Because it’s not just Muslim people that have to deal with this, there are hyper Christian or Catholic people. There are Protestants, there are Jewish people that they just can’t come out on this kind of stuff, and they have an old school family that’s not really going to accept that. So, they’ll identify with the struggle.

Liri Asllani: I have a question for you just because again, I’m very new to this and social media. So, for social influencers, just on a question for that. How do you even go about approaching them? And like you mentioned some will do…

Sheila Haya: Let’s go DM.

Liri Asllani: Right. [laughs]

Bryan Uribe: Skype and just go DM.

[Cross talk] [Laughter]

Liri Asllani: I think I got that. But do they actually charge money for?

Bryan Uribe: Yes, 100%.

Liri Asllani: Oh, wow. So, they’re making money off of that. Wow so, that’s the new…

Sheila Haya: They are making a killer money.

Liri Asllani: I feel really old right now, I’m not in this social media.

Bryan Uribe: Hand over this money.

Daniel Guiney: There was this old…

Liri Asllani: That’s how they are making money.

Sheila Haya: These people, they’re making $125,000 per post.

Liri Asllani: What?

[Cross talk]

Liri Asllani: That’s like the new — this [inaudible 29:33] advertising…

Sheila Haya: That’s the trend.

Liri Asllani: Oh my God, they are making that much?

Bryan Uribe: I know an advertising agency that just focuses on influencer marketing, and they’re legit, like 30 employees, and they’re studs. And they show you the stats and it’s like, “What? How do you get all this information?”

Liri Asllani: So, it’s like Instagram, people and [inaudible 29:50] like wow,

Bryan Uribe: Yes, Kim Kardashian, I think she got a quarter-million dollars for like a super bowl.

Liri Asllani: Technically speaking, wasn’t she the one that kind of started this whole like, she’s one of the pioneers maybe?

Bryan Uribe: Yes.

Liri Asllani: We’ll say, “Pioneers.”

Daniel Guiney: Yes. Pioneers.

Liri Asllani: We’ll go with that.


Bryan Uribe: She’s a trailblazer.

Liri Asllani: I mean, I would say like basically…

Sheila Haya: I mean, hey listen, talk, all that shit you want. But she’s fucking doing it down there.

Bryan Uribe: Yes. She’s probably.

Liri Asllani: I was going to say, “She’s doing it.”

Sheila Haya: She created snow. Did you see that for new years? She brought snow to LA and created a winter wonderland.

Liri Asllani: [laughs]

Sheila Haya: Like that’s how much…

[Cross talk]

Liri Asllani: She can manipulate the elements guys. [Laughs]

Sheila Haya: That’s how much of the money she has.

Bryan Uribe: Well, Kyle Jenner is a billionaire now.

Sheila Haya: Yes.

[Cross talk]

Liri Asllani: But honestly, everybody does talk a lot about them. But you have to say, you know what? They are entrepreneurial because their life is their business, their realities TV shows is their business. I mean, they manage to make like something that could be embarrassing to some people, millions and millions of dollars. And I’m like, wow, that’s a business mind.

Bryan Uribe: Yes. I respect the hustle. As an entrepreneur, you got to respect the hustle.

Liri Asllani: You have to.

Bryan Uribe: I won’t jump out the window and say she was the first person to do it, but I will say, she’s a trailblazer.

Liri Asllani: No, but like, one of the first.

Bryan Uribe: Yes. She’s definitely one of the innovators that brought it to prominence, and she saw the value in it very early on.

Sheila Haya: Right.

Bryan Uribe: So, in terms of audience, I think — and this is just like at your event. What I would say, is like finding a way to — I don’t know man. Find a way to like highlight somebody’s story or something like humans in New York, what they were doing with Instagram, that was phenomenal. I don’t know, how many they have now, but I know at the time they were getting like tens of thousands if not hundreds of thousands of likes on some of the…

Liri Asllani: [inaudible 31:33] that stories. [Laughs]

Bryan Uribe: Yes. I used to watch them. Like I feel better about myself right now because I could have it a lot worse. Or like I’m going to go find somebody on the street and help them today. If you guys can do something like that, that’d be really strong. The best audience you could have as crazy as this is going to sound is not social media. Social media honest is super fickle. And somebody wrote about this past week. So, Facebook and Instagram went down for like the whole day. And they said, all right, “How many people’s businesses stopped?” Mine did. I have a fat email list, I’ll send an email out right now and like get whatever conversions I have to get, etcetera. So, as soon as you say, I’m going to live in here because what happened with MySpace?

Daniel Guiney: Right. Platform dies, your brand dies.

Bryan Uribe: What happened with [inaudible 32:20]?

Daniel Guiney: It’s hard to convert.

Liri Asllani: Oh man. MySpace and [inaudible 32:22]

Bryan Uribe: What happened to [inaudible 32:24]

Sheila Haya: I don’t even what [inaudible 32:25] is.

Bryan Uribe: Exactly.


Bryan Uribe: What happened to Stone Net? Right, like there are all these things…

Liri Asllani: Yes. I don’t even know what that is.

Bryan Uribe: Like Facebook, Twitter or Instagram, they’re all powerful platforms, but I always err on the side of, “How can you get out of that and like let that be augmented content?” I mean like so, like it’s great, but that’s also great for like it’s a pretty picture. Or that’s a video that has colors that I reflect with or I just kind of want to engage with. So, I’m going to watch the video and I may just swipe after 15 seconds. So, it’s how do you get out of that because email is personal. It’s like “Hey Bryan Uribe, this, this, this and this.” You can be a lot more personal or even cell phones which that’s super under — I feel like even people don’t talk about that a lot. You could have somebody mobile number, the conversion rate is like five times the email.

Liri Asllani: Well, I was going to say this just from what my experience has been with this and also just being in sales, I’m more like face to face. Like, the only reason I even go for an email or a phone number, and this is maybe this is like car business or whatever, but I’m always like I want to get face to face with you. I want to get in a room with you and I want to speak to you. It’s all for like getting to that [inaudible 33:40.] Because you know anybody that has invested in this film, it’s when you sat down and had a face to face conversation with them. Because then they actually could see you, they can feel you and that’s the thing. Like for me, this is why maybe I don’t tend to be — I’m really bad with social media and I recognize that, and I also realize that in this business I need to kind of get better at it. But I’m very much like face to face. And even when somebody is selling me, like I’m not going to do it over email, I’m not going to do it over the phone. It’s, if I met you personally, spoke to you got a chance to look in your eyes.

Bryan Uribe: Sure. The email wouldn’t be for fundraising, it’d be for the audience. And I agree with you. I like being in front of people, right? Whenever I do a free consulting session except for on the video, I always tell people that, “Hey, I’ll sit down with you free. You just got to buy me a beer. Because I’m talking to you and you’re getting my years of knowledge for free.” So, like…

Sheila Haya: [inaudible 34:34]

Liri Asllani: There’s a bar around the corner, we should go.


Bryan Uribe: But, like following on that and maybe that is your brand being super personal. And if it is, who says you can’t do a YouTube video? Like “Hey what’s up guys? This is our…” Like the both of you. Like “Hey this is what’s going on with our video.” And give people some kind of update because people will dial in on that. They’ll watch it.

Daniel Guiney: Double down on that, right? Do the activation at your event that you have coming up.

Bryan Uribe: [Inaudible 35:00]

Sheila Haya: No.

Bryan Uribe: So, Stepping P are those big signs that they have with like all the logos on it from your sponsors, you would have the brand logo that people walk up, they take a picture, and then they keep going. And so, they call it a Stepping P.

Sheila Haya: Oh, okay.

Bryan Uribe: So, what where you could even do is maybe have like the cards there available. And as people were coming in, let them take a picture but then also challenged them to write a quick note about what you’re doing in support of or whatever and hold the card up, take the picture.

Liri Asllani: It is a good idea to have certain phrases and stuff.

Sheila Haya: That is great.

Bryan Uribe: Or I identify.

Daniel Guiney: Hashtag I identify (#Identify).

Bryan Uribe: Something like that, powerful. Yes, that’s super powerful because now you’re…

[Cross talk] [Laughter]

Bryan Uribe: That’s you. I hope…

Liri Asllani: I don’t…

Bryan Uribe: Well this is going to go on YouTube.

Daniel Guiney: Yes.

Sheila Haya: So, everybody’s going to know it was your idea. [Laughs]

Bryan Uribe: No.

Bryan Uribe: He’s the mastermind activity.

Liri Asllani: No, of course.

Bryan Uribe: The brains are like tap into each other. That’s where the crazy ideas come from.

Liri Asllani: No, that’s a great idea. You know, a lot of it also — there’s just one thing when I originally started doing this, actually Seed in Spark. It’s a really good crowdfunding thing. But the better thing was is that they actually had videos and I know you watched them too. And they said a lot of this stuff and it was specifically geared towards like independent filmmakers. I would say, as a crowdfunding platform and that’s like a whole different thing. It’s something that I’m not again too familiar with, but doing those educational videos, they said a lot of stuff like this, doing activation and everything like that. So, it does make a lot of sense and it’s a really great idea.

Sheila Haya: Yes. I love it. I’m definitely doing it. Yes.

Daniel Guiney: I think that’d be really powerful. Because those are each individually one post, right?

Liri Asllani: Right.

Daniel Guiney: On Instagram, something like that?

Bryan Uribe: Oh shit! I think it stopped.

[Cross talk]

Liri Asllani: Just getting into it.


Daniel Guiney: So, each of those photos isn’t individual posts on Instagram that you can utilize, but then you can also take all of them, make a compilation video of each image, like flashing with some kind of voice over speaking to it. Even talking about the film, talking about the message. Right? I think going back to what we were talking about, you know, people support you because of why you do it, not what you do. So, if you’re going to tell them that you know, we are making this video, that’s awesome. But when you start telling them about the why and how it impacts the social dynamics and the family dynamics back in whatever countries somebody’s going to be from. I mean, here in the United States when you talk to that and then couple it with the activation, it shows support, it shows unity and people start to get on trends like that.

Bryan Uribe: Absolutely.

Daniel Guiney: It becomes like a landslide.

Bryan Uribe: Even the download on that. You guys are artists, right? I actually think artists are better marketers than business people because you guys think about this emotionally. Most business people like, “Oh this is exactly what I do.” And there’s no emotion in it and you’re not really reflecting. There’s no empathy in your content. I would say build a story around it, like a full one like. I like my one-pager. If I’m sending somebody who more than a one-pager, it’s probably because I was doing a report. But like my proposals are one page, my executive summaries are one page. When I’m having a meeting with my team, it’s a one-pager. If it’s more than one page, I tell them to go rewrite it. Because if it’s more than one page, now you’re rambling. You can’t fit it all on one page and not concise. You’re not direct and challenging yourself to be really, really specific. So, I would kind of say, even with pitch, which is kind of what Daniel Guiney was talking about, I was like, “What do you do? How are you doing it? And then why are you doing it again?” And then flip that. So why are you doing it? Opened up with that. “Our mission with this is to bring awareness to this. And then this is how we’re looking at doing it. And then this is exactly what we’re looking at doing.”

Having that story from a sales perspective, salespeople don’t think about this. Most salespeople don’t think about this. Like 80% of sales, but maybe 90% of sales people don’t even — like seriously, they don’t consider this way. I was on the phone with somebody today, and I was like, “Dude, I’m not doing business with you.” I was like yes, like “Stop calling me.” Because she kept rambling and I’m like, “It’s nothing against you. I just don’t like your company. And you’re not helping it right now because you’re just rambling. You’re not listening to me.” So, if she would’ve had a better story, I’d be like, “Oh yes. Hell yes, let’s try this out again.” Had a bad experience one time, but maybe a change because now I have somebody different.

Daniel Guiney: Sure.

Liri Asllani: Yes.

Bryan Uribe: I’d definitely say like to come up with a quick little story, like a couple of sentences.

Liri Asllani: You’re talking about like a story in terms of like us personally?

Bryan Uribe: To pitch.

Liri Asllani: To pitch. Yes.

Bryan Uribe: To pitch. Giving information out.

Liri Asllani: Because I was going to say, like in a film, like you do that also as you do like a logline, which is telling the whole story in that like a synopsis. But I mean actually somebody at the other night [inaudible 40:05-06] she said kind of the same thing. She’s like, “Well, why you?” Do you know what I mean? But that whole flipping it, “Why you do it first” leading with that, you thought of it like that. That’s actually really good advice.

Bryan Uribe: Yes.

Daniel Guiney: Even what you think about when you listened to a speaker? If they start droning, and they don’t tell you the why first, you tune them out. Yes.

Sheila Haya: That’s true.

Daniel Guiney: So, we have social media, we have smartphones. You see everybody’s head goes down and now they’re on the phone. If you tell them the why that’s when you really engage with people when they start to feel you as opposed to just hear you.

Liri Asllani: That makes sense.

Sheila Haya: Okay, so this is all great and this sounds like, you know, you’d be collecting emails and really getting our Instagram and our social media audience to grow.

Bryan Uribe: How do we bring it back to the money?

Liri Asllani: [laughs]

Sheila Haya: Give me the money.

Liri Asllani: Show me the money now.

Sheila Haya: Is that okay? Is that a good transition?

Bryan Uribe: Absolutely.

Sheila Haya: Okay.

Bryan Uribe: I guess my question for you is. Like, what is the money look like?

Sheila Haya: Like, what’s our budget?

Bryan Uribe: No. Well, what does that mean?

Daniel Guiney: Right. What does that mean?

Bryan Uribe: Yes. So, you said, “Getting back to the money.” So, what does that mean? And like, just for context. When I have a conversation with a client, they’re like, “Well I’m going to give you a lot of money.” “Okay. What would you consider to be a lot of money is not what I consider to be a lot of money. Because I have clients and one of my businesses say, I want $4 million.” And I’m like, “Okay, well a lot of money would’ve been 20. So, you sound like a dick right now.”

Sheila Haya: Yes.

Bryan Uribe: Right. So, like let’s like- you don’t sound like a dick.

Daniel Guiney: Now repeating…


Bryan Uribe: You don’t sound like a dick. But what does that mean? Like what aspect of the money are you talking about?

Sheila Haya: How do we get money funneling into our accounts so that we are able to make the film? Like we have an account set up. We have a source where we can have money come in. Do you know what I mean? We have all of the tools, like the outlets and things that we need. Like, we just need to find the people that want to give us the money.

Daniel Guiney: So, that comes around with, you know, expand on this in a second. But that’s the value proposition that we started with. Right? So now instead of just having the film, which is powerful by itself. Because you can’t create the film without the money, right? It’s like the chicken and the egg. With the value proposition and creating some kind of activation showing like Bryan Uribe was talking to the social interaction and social engagement and the spending of social capital from the public. Now you’re [inaudible 42:28] the exposure from people who may be able to just personally give you a check. And they’ll say, “You know, I personally connect with this. I personally have $50,000, $100,000, $200,000 that I can give you. Let’s make this happen.”

Also, know the bigger brands we were talking about too. I know we touched upon a while ago when we were chatting about things like Red Bull and getting them involved. Social conscious brands.

Bryan Uribe: Nike,

Daniel Guiney: Nike maybe?

Bryan Uribe: Remember, they did the whole thing with…

Sheila Haya: [inaudible 42:55]

Bryan Uribe: With the Muslim girl. She’s a Muslim athlete, she’s…

Sheila Haya: Alright.

Liri Asllani: Alright

Bryan Uribe: Absolutely. Yes, yes. They made a Nike Hijab.

Sheila Haya: Yes.

Daniel Guiney: So, that kind of stuff. You know, it goes beyond just saying this is what we’re doing with the film. Now you’re showing them that it’s having a social impact and direct impact on the culture. They want to align themselves with that because that’s invaluable. That’s something good they can’t put a price on. But by funding you they can. So, it’s a way for them to leverage themselves and get wild exposure…

Bryan Uribe: And it’s such a responsibility.

Daniel Guiney: Exactly.

Bryan Uribe: That means, a lot of these guys are after that. Gucci just announced $15 million, I think. They’re donating to minority causes and another $5 million in something else. So, like these companies, they need that social responsibility because it helps them with their branding. And some of these companies actually want to do good. And then some of these companies just want to do it because they believe that they’ll tap into a new demographic. Either way, it benefits you because you’re pushing your mission forward.

Liri Asllani: I was going to say just off of that, it is a really good idea. The only thing that I’ve — because I’ve been researching it. And was like, you know Red Bull and Heineken is that, sometimes it’s like they have a super-specific…

Bryan Uribe: Criteria?

Liri Asllani: Criteria. Like Red Bull for example, only does like, you know, sports-related things. And Heineken only does like, I think it was like Latin something kind of films for their funding. So, it’s just no, which is great. I mean listen; they all have their things. It’s the same thing with brands. You know when we’re trying to apply for short film grants, which are very far and few between, it’s like very super-specific. So, I guess in that sense it’s just like the biggest thing that I find, and trouble is that is you’re right, there are brands like that, but how do you find the right brand for you? Like how, where are they listed? How do you know? Is it just like, you know what I mean? I don’t see anywhere they’re listed unless like there is a place that they are.

Bryan Uribe: So, what I would tell you to do is this. You would be surprised by the number of databases and kinds of databases that exist online. So, I’ve found databases for virtually every industry. I can imagine, I’m pretty sure there’s a database of people that just like to invest in art, expecting no return. Because, like there are people that are just gross. They just have a gross amount of money. They don’t even believe they’re ever going to spend it.

Liri Asllani: Yes.

Bryan Uribe: And there are some people that have a lot of money that they may not have any kids and nobody to give it to you, so they’re just looking at investing it somewhere.

Liri Asllani: Oh, where can I find those people? [Laughs]

Daniel Guiney: It’s like angel versus VC. Like angel is not expecting the full return.

Liri Asllani: Right, right.

Bryan Uribe: Angels are willing to take more of risk versus a venture capitalist. It’s not 100% a lot of what you guys do, but I would kind of. Like what Daniel Guiney’s saying like understand that relationship between an angel investor and a venture capitalist investor. Again, that’s not — don’t talk to that audience. I don’t think that’s what’s going to get this for you. But I think looking at some of the arch foundations. Googling like — I’m pretty sure there’s a database out there of people who just want to invest art.

Liri Asllani: I’ve been trying, I’m trying to find them. I mean if you ever find this database, this mysterious database, please let me know.

Bryan Uribe: I’ll send it over.

Liri Asllani: Yes. That would be super, super…

Daniel Guiney: Maybe even also like reverse engineering. Like look in social media trends and see who just screwed up their public relations with this demographic.

Bryan Uribe: Oh, there you go.

Daniel Guiney: And maybe wanting to do something to try and rectify that.

Liri Asllani: Yes.

Daniel Guiney: So, if they just had a scandal in the news or something like that, you can reach out to their PR department and say, “Boy, though have an opportunity for you. Like are you serious about trying to make a change? Are you serious about trying to rectify your brand?”

Liri Asllani: The only thing I would say to that, that’s a great idea, but I would get scared with that then turn off of this audience.

Bryan Uribe: Yes.

Liri Asllani: Like you know what I mean? That would be the only thing. Because, that is a great idea, but then if I have the association, like say I’m doing a movie just for example about like a rape victim and I get somebody like Harvey Weinstein to be like, “Hey, you want to help with the PR?”

Daniel Guiney: Yes. Sure. That’s not the approach you want to take.

Liri Asllani: I mean, it sounds like a good idea would be the best thing. But that would be just off of that. That would be my only concern like that.

Bryan Uribe: You have to maintain integrity too, so definitely, way that.

Daniel Guiney: Of course, you want to douse that on a scale.

Liri Asllani: Yes.

Sheila Haya: I don’t we would approach Harvey Weinstein. But let’s say somebody that, you know what I mean? Like something like

Bryan Uribe: Something that was ignorance. It was ignorance.

Liri Asllani: Yes

Bryan Uribe: It wasn’t like 100% wrong, but it was ignorance. Like “Dude, actually, we’ve crossed this 20 years ago, but we know you’re not a racist.” Like

Sheila Haya: Right. Like that whole Kevin Hart thing that he was supposed to host the Oscars, and then they went all the way back. Like when you first started with way back.

Bryan Uribe: Yes, that was a witch hunt.

Sheila Haya: Way back. Yes. It says like a slur that sounded homophobic, I think or whatever. And he had since…

Bryan Uribe: It was a joke the LGBTQ.

Sheila Haya: Right. And he had since apologized for it.

Liri Asllani: Yes.

Sheila Haya: And it was now like the present, and they were like, “No, you need to publicly apologize again before we can make you host.” And he was like, “I’m not apologizing again. I said that way back when I was ignorant and, I apologize for it once, I’m not doing it again.”

Bryan Uribe: Yes. 100%

Sheila Haya: You know? And I was like, “Damn, I kind of feel Kevin Hart.” You know, I kind of understand him.

Bryan Uribe: I respect that.

Sheila Haya: Yes.

Bryan Uribe: He should have apologized.

Sheila Haya: So, he was like, “I don’t care. I am hosting.”

Liri Asllani: Well, and that’s the whole thing. It’s like, especially nowadays with everything on video and photos, like can you ever escape your past? Because people are constantly changing, you know? Yes. Some people…

Sheila Haya: That’s exactly his point. He’s like I’ve changed so much, grown so much since then.

Liri Asllani: Like I don’t want to be judged for past mistakes that I’ve been reconciled with because yes, listen, everybody, I’m sure all of us can start names, stupid things we did, stupid things we said. You know, stuff that we’ve then learned from and that’s a whole part of life is learning from your mistakes and growing from it. And to hold that against him. I didn’t know — and again, this is where I’m kind of like under a rock. I didn’t know that was the whole thing with it, but that’s crazy that they would hold people accountable like that.

Bryan Uribe: I would also tell you in terms of getting to the money or getting funding or finding capital to start this project, I would 100% recommend you find an artist that identifies with what you’re looking at communicating and see if you could come out with some kind of content, some merge, anything. Where it’s like, “Hey, like this can help us fund this.” And I don’t necessarily know too much about how you could do that from a tax perspective, but I believe there are ways where you could have like a separate entity and take the profits from there and just invest into the nonprofit so you’re not getting taxed to the nonprofit funds because it is fund-raising.

Sheila Haya: Right.

Bryan Uribe: You are raising money. It’s not for profit. It is for something greater.

Liri Asllani: Well, I mean we have that. We’re under that umbrella where we, you know, it is non-profit. Like we are legally non-profit.

Bryan Uribe: Legally, you can’t generate profit though, so that’s where it gets like funky. So, you may have to, to talk to a tax accountant, you may have to create a separate entity, but if creating a separate entity means you can fundraise $50,000, $100,000 or $200,000, that’ll work. The other thing started, Go Fund Me.

Sheila Haya: We have one.

Bryan Uribe: Okay. You’re going to send me the link because this is going like the bottom, right there.

Liri Asllani: Yes.


Bryan Uribe: Yes. But I’d say the Go Fund Me at the event itself. Like “Hey guys, we’re doing this. If you identify what we’re doing, this is a massive issue.” The other thing that, I’m going to sound like the super sales guy on, get some stats. What percentage of the global population is estimated to be LGBTQ? And then say, “Okay, cool. So, three in every 10 people on the face of this earth are part of this culture. There are x amount of people within this culture.” Just have some statistics.

Liri Asllani: Yes.

Daniel Guiney: That are impacted daily by these challenges.

Bryan Uribe: This could be three million Afghani people.

Liri Asllani: I would say, I mean just probably playing a little dead vantage. That’d be such a hard statistic to get because understanding most of these people will never, you know, say anything about it. Like even little inclination is like complete look down upon. And I get what you mean in terms of that, but I feel like that’s a hard statistic to get.

Daniel Guiney: How do you then say, “Use these statistics you have. And then say, “This doesn’t even begin to…

Liri Asllani: Yes. I was going to say because I’m sure like you know…

Bryan Uribe: I kind of feel like I have — so just out of nature of what I’ve done for my career. I’ve gotten really good at researching stuff and most reports will actually estimate the opposite. So, if it’s like, so we know 30% of this culture is this. Okay. We suspect that another 20% are living in the closet, and they don’t want to come out because of fear of this, this, this, this and this.

Liri Asllani: That’s fair enough.

Bryan Uribe: So again, it’s building this whole story. It’s not easy. This isn’t going to happen tomorrow.

Liri Asllani: No, of course not.

Bryan Uribe: I kind of wish you would’ve talked to me months ago, because you would have got way more run than…

Liri Asllani: Oh, yes. That this would have been so helpful. I mean, you know what? It’s also good in the sense that we’re having it now. Because now we know like, okay, what’s worked a little bit, what hasn’t worked, and this is honestly like so helpful for you guys to like even just like the sales pitch and how to say it. It is you know, it’s very good information.

Bryan Uribe: I think the big challenge is, people, don’t understand the fact that business is not a one and done its phases. So, like there’s a growth phase, there’s a re-strategizing phase, there’s a preparation stage. Like a lot of what I like to do and I kind of talk Daniel Guiney along with me, I like to front-load all my content. I don’t sit down and write an article every week. No, I wrote a 40-page eBook, and we’re going to break that down and put that into the blog post. Why would I do that the opposite way? I’m just going to be stressed out about it. So, it has to be a big thing is understanding phases. So, I have another question for you guys. What do you guys believe your next phase will be? Understanding what we’ve spoken about.

Sheila Haya: I think definitely the call to action is definitely something that we’re going to be like working on. And I think looking into statistics and also looking into companies and brands that like back us up. I’ve already started reaching out to some artists within the community. Like there’s this artist, her name is Ariana Said, and she is like changing the game for Afghan pop music, especially being a woman. Like she is just somebody that’s like amazing. So, I reached to her company and her production company.

Bryan Uribe: Are you from Queens?

Sheila Haya: Yes.

Bryan Uribe: Okay. So, there’s a rapper out there. I don’t remember his name, but he has this awesome song. He signed to Nas. Yes, [inaudible 53:43]

Sheila Haya: Where is Nas even right now?


Sheila Haya: Right here.

Bryan Uribe: Yes.

Daniel Guiney: Absolutely.

Bryan Uribe: I’ll send you his info too. And reach out to him and his people.

Sheila Haya: Yes. For sure.

Liri Asllani: That would be awesome.

Sheila Haya: Oh, wow.

Liri Asllani: The rapper. That would be awesome.

Bryan Uribe: He’s like, I think he went gold or probably on his way to go platinum.

Sheila Haya: That’s awesome.

Liri Asllani: Well, I mean, if Nas has invested in him, you know he has to be good.

Bryan Uribe: Yes. He’s good.

Sheila Haya: I mean, yes, that’s another thing. Yes.

Daniel Guiney: I would just say also, you know because I can’t do one interview without using the word synergies. Not…


Daniel Guiney: So, I would be looking…

Bryan Uribe: Synergistic.

Daniel Guiney: Synergistic.

Bryan Uribe: You got to use synergistic, great.

Daniel Guiney: I’m setting it up. So, you know, synergy is my favorite word. Hands down. Like I shouldn’t have a tan in across my back. I really do love this word. I think it’s so powerful. Are you familiar with synergy?

Sheila Haya: Why don’t you give me your definition?

Liri Asllani: Yes.

Daniel Guiney: Synergy is when two individual parts create something that’s greater than the sum of their individual holes. Right? So, if we all work together right here, we’re coming up with better ideas working together. Then if Bryan Uribe and I sat down and came up with ideas and the two of you came up with ideas separately, it’s not going to be as good as us all meshing our brains together. So why reinvent the wheel? You know, there are so many organizations, especially in New York, there are already have significant followings. Approaching them not from, “Oh can you do this for us?” Value standpoint. But again, going back to that why and showing them what you can do for them could be really nice to tap into their audiences and being able to get up, like you said, that face to face and give a quick pitch for a couple of minutes just in front of their crowd. You know, talking about what you’re doing, why you’re doing and how you intend to do it could be really powerful.

Liri Asllani: I would say for this, just actually a question for you guys in terms of how we can structure a pitch. Because again, it’s a short film, then because again, there’s no like on a tangible product. How do you say, like in terms of like what you’re saying, like what we could do for them? What do you feel like would be then like the offer?

Daniel Guiney: So, there are audiences out there that are looking for amazing breakthrough ideas like yours, and they want to be informed about that.

Liri Asllani: Okay.

Daniel Guiney: Right. That’s important to them. They want to be at the forefront of that kind of stuff. They’re like the early adapters. So, if you can find a way to provide that content to them, especially we’re in a 24-hour news cycle right now, right. You see some of the garbage that’s out there in the news. They literally are grasping at straws trying to come up with good stuff to talk about. So, if you can provide them with quality content that will connect with their audience and their crowd, there’s no reason they wouldn’t want to talk to you about it, and they wouldn’t want to hear about what you’re doing.

Bryan Uribe: I would also say one other thing too. Your offer should be a partnership. It’s either money or resources. And not talking to anybody else. Anything else in that, because there is no other value you can bring. What resources can you provide, or can you provide the capital, so we could go out and acquire those resources, right. This is super simple. The other thing that I’m going to say that is now one of my favorite concepts is network effects. So, kind of what Daniel Guiney was saying. If there’s an established community already out there, how do you tap into those network effects? So as soon as you put your content in front of a new community with a million active users or a thousand active users, if those active users are super dialed in on what you’re doing, that’s all you need. Because they’ll go referral all their friends, their friends will refer their friends by virtue of like reflecting within and identifying.

A lot of the content that I shared with Daniel Guiney, I know Daniel Guiney shares it with like three or four other people and vice versa. He tells me about a book, I told 10 other people about it. And vice versa.

Daniel Guiney: And playing off that too. Just going back to the influencer space, don’t focus just on macro influencers, right? There on micro influencers out there, similar to what Bryan Uribe’s saying with eight thousand, 12000 followers that are hyper-engaged and really, really love their content and their passion about what they’re talking about. And those people, you’ll see their interaction rates are significantly higher than the 6%, 7% you might see on a macro influencer brand. So, getting to, you know, 10 of those could be powerful. And again, in the 24-hour news cycle, they’re looking for things to talk about. So, giving them content that they can use to promote, it positions them as an influencer to their brand and it shows that they’re knowledgeable, they’re thought leaders, and that’s the kind of things they’re looking to engage with.

Sheila Haya: So those are our resources. That’s what we’re offering them, that they’re knowledgeable, they’re thought leaders, this is important to them. This is content for them?

Daniel Guiney: This is something your brand and your followers want to hear about.

Sheila Haya: Right.

Bryan Uribe: Otherwise they’re like on a whiteboard or a vision board trying to figure out what they’re going to do next. Is like, “Hey guys, we got a great idea for, you want to go test this out, put our name on it?”

Sheila Haya: Yes.

Daniel Guiney: And you have like that one-pager ready to go.

Bryan Uribe: Super concise.

Daniel Guiney: You know, just a boilerplate document. So, that’s not longer than one page, that you can just give that information to them.

Bryan Uribe: My favorite structure is what’s the problem you’re solving? What’s your mission statement? What’s your business opportunity or project opportunity. So, this may not be a 100% business opportunity as this is a non-profit venture.

Daniel Guiney: You could talk about the vision though for the next step of how you to transition it to a feature film or a series or whatever it is.

Bryan Uribe: Yes. So, that would go in there. So, it was like, this is what we would need to, I guess, validate the market. And then after that, talk about what your team looks like. And in there, feel free to talk about other things that are going on within your industry. But try to keep it to one page. I think that’s really, really critical. There was one other thing I wanted to bring.

Sheila Haya: Well actually, while you’re thinking. The last time I met with you, you actually told me something as well that was really valuable, and I forgot what platform you gave me to look at and you were like look into non-profits.

Bryan Uribe: Reddit?

Sheila Haya: No, but we had a whole Reddit conversation as well. Like how we both could get into like holes in Reddit. Do you know what I mean? Like, right through Reddit hole.

Daniel Guiney: That can also be really powerful.

Liri Asllani: Yes.

Daniel Guiney: It’s just you can fall down,

Bryan Uribe: So, Reddit is going to replace Facebook and Twitter.

Daniel Guiney: It has to.

Bryan Uribe: It’s going to happen.

Liri Asllani: I don’t even use it, which is bad.

Sheila Haya: I do.

Liri Asllani: But then again, I’m also like 10 years behind unfortunately.

Bryan Uribe: Once you to touch it though and you like get a hang of it. You find some good stuff and like, “Okay, this is cool.”

Liri Asllani: So, am I going to like to go down the rabbit hole right now?

Bryan Uribe: Yes.

Liri Asllani: I am scared. I’m like, I’m going to be obsessed with it.

Daniel Guiney: Yes. You would be but it’s a good thing.

Sheila Haya: [inaudible]

Liri Asllani: Yes. I probably should.

Sheila Haya: Can you link it? Can you link the Reddit to Facebook and?

Bryan Uribe: Yes. 100%. Yes. You can do all that.

Daniel Guiney: I think you have to direct share though. I don’t think it’s likeas you know, Instagram you can share directly on Facebook.

Liri Asllani: Right.

Daniel Guiney: I don’t think it has that capacity.

Sheila Haya: Okay.

Daniel Guiney: But you can definitely just post links and kind of like that.

Liri Asllani: Yes.

Bryan Uribe: I think. We would look into it.

Sheila Haya: Anyway. Yes, definitely will. But what you were saying was that, since we’re nonprofit we should be looking into other nonprofits that have excess funds that want to give but not like higher ones. The ones that are like middle ground?

Daniel Guiney: Okay.

Sheila Haya: And then you gave me a platform that had all of them listed.

Daniel Guiney: GuideStar.

Sheila Haya: That’s what it is.

Daniel Guiney: GuideStar?

Sheila Haya: Yes.

Liri Asllani: Ha, okay. Good to know.

Sheila Haya: So, I think that would be another step, because I had mentioned it to her, and she said.

Liri Asllani: Yes.

Bryan Uribe: There’s another one that I like to use. You know, we got to get a nice little advertiser referral rate on this, “Buzz File.”

Liri Asllani: Buzz File?

Bryan Uribe: Yes.

Liri Asllani: And that’s applying not for profits or?

Bryan Uribe: So, Buzz File is super powerful because you can look at the Zipcode and it tells you every business within that zip code. And then you could segment it further. I think it’s like eight bucks a month and you could like to look at the whole thing for free.

Liri Asllani: Man. There is a database for everything. [Laughs]

Bryan Uribe: Yes.

Daniel Guiney: I paid eight bucks to…


Sheila Haya: You know, we don’t have the databases available at our fingertips because we’re artists. So, we’re like “Ooh, ha.” Do you know what I mean? Like writing the stories and doing all these things. Yes. And so then, when we’re sitting in front of the computer trying to do all of this like more like business style things. Like it requires a whole lot of experience that we don’t have.

Bryan Uribe: I got another one for you guys. This would…

Sheila Haya: I am writing them down.

Bryan Uribe: Well, we would send you the list.

Liri Asllani: Well, this is going to be transcribed.


Sheila Haya: We could do this like right now. Because I can’t wait for the transcription.

Daniel Guiney: Console

Bryan Uribe: Yes. Console bro. So, I’m a big fan of this, but this will require your personal investment, “Virtual Assistance.”

Liri Asllani: Virtual Assistance?

Bryan Uribe: Yes.

Daniel Guiney: Have to get it.

Liri Asllani: Is that like literally what the website is about, Virtual Assistant?

Bryan Uribe: So, you pay somebody. So, I do this all the time. I actually got this going on right now. I’m trying to buy a new real estate deal in Pennsylvania. So, I got my virtual assistant, his name is Ranganathan or something, and he’s from Bangladesh, and he’s awesome. Like I paid him $264, and I bought a house off of his research.

Sheila Haya: Wow.

Bryan Uribe: I made that money back the second month because the third unit was vacant. So, it was like, all right, either I sit down and do this, or I just pay this guy to do it. And he’s just doing data entry, so…

Daniel Guiney: It’s like basically playing an arbitrage.

Bryan Uribe: Yes.

Daniel Guiney: Using International currencies. So, you are paying him like above a living wage over there.

Bryan Uribe: Well, he was making like the average household income, and he just had me. And if he had everybody else, he was like — yes, he was doing really well for himself.

Sheila Haya: So, these are people that are actually serious about their jobs. They’re not like?

Bryan Uribe: Yes. 100%.

Sheila Haya: Because we had thought about doing interns, going the internship route and hiring interns. And we’re like, “What’s the point of that? If they don’t know what they’re doing, and we don’t know what we’re doing, we can’t teach them.”

Liri Asllani: Yes. That sort of thing.

Daniel Guiney: Because the drive isn’t there. Like some of these other people. These are professionals that are doing this work and just having it outsourced because again, arbitrage and the funds. It’s like a forex exchange.

Bryan Uribe: Yes. I mean like if you look at it like I paid a guy, I think. Well, I am not going to say that one. So, one of my buddies paid somebody to get a wallet design. If you would have got it done here would have been like 15 grand. I think he paid his got 500 bucks. And the guy’s like in Italy. And he gave like full-blown like computer-assisted design renderings with like every single part.

Liri Asllani: Yes.

Bryan Uribe: Like nuts.

Liri Asllani: That makes a lot more sense than doing an intern. Because, again, I’ve interned a lot of places in New York and what I’ve found is exactly that either your intern for somebody that they don’t know what they’re doing and you end up getting so much of a workload that you’re not getting paid for at all. Or you’re in a company where you’re basically buying like toiletries and coffee and it’s like, “What am I really learning?”

Bryan Uribe: Yes. They can’t be the blind leading.

Liri Asllani: Yes. Exactly.

Bryan Uribe: You need to have some structure. So, with a Virtual Assistant, you could say, “Hey, go find this.” And I’m going, to be honest, they’re not always the best, but I’ve found some really good stuff out of them. Like I think we paid one guy — so we paid Ranganathan, love you, Rang. I paid this guy like 10 bucks.

Sheila Haya: Where did you get his contact?

[Cross talk]

Sheila Haya: You sound like he’s the one.


Daniel Guiney: Prescreen.

Bryan Uribe: Yes. I think we paid them like 20 bucks or something like that. And listen, he did a bunch of venture capital research for me. No, he did a bunch of research around advertising. It probably can get advertised for the platform. 90% or 80% of the content he found was not good. He’s not me or my co-founder, but he found one place that was good and that’s all I needed.

Sheila Haya: Right.

Bryan Uribe: So, it was like, all right, we paid him 20 bucks. If I get one conversion on that platform, that’s like the best conversion of things like 250.

Liri Asllani: Yes.

Bryan Uribe: Have your $20 bucks.

Daniel Guiney: Basically, what that breaks down to though, is the time value of money, right? So, everybody has the same 24 hours in the day. What is your hour worth? And you know, you can calculate that however, you think you want, but if you can outsource every single task, and this is kind of playing to what Tim Ferriss talks about a lot. Good luck to you Tim.

Bryan Uribe: Or Perry Marshall.

Daniel Guiney: Or Perry Marshall. Also, Perry Marshall. If you guys are hearing this, call us.


Daniel Guiney: So, basically what you want to do is calculate your time value of money and start working to outsource every single task that does not hit that threshold. And it’ll free you up to think much more creatively and solve more pivotal problems that’ll convert into higher cash flow for yourself.

Bryan Uribe: Absolutely.

Liri Asllani: Just a clarifying question. So, when you’re talking about like monetizing your time worth. So, like let’s say, if I’m saying like worth $100 an hour, right? So, what you’re saying is to outsource anything that would, I’m just saying, you know, hypothetically speaking, I wish one day.

Daniel Guiney: Let’s say $250.

Liri Asllani: Yes. Let’s say $250 now. So, you are saying to outsource anything, let’s say a $20 an hour job basically?

Daniel Guiney: Every single time.

Liri Asllani: Okay.

Bryan Uribe: Yes. So, can I drop in on this? So, let’s say you’re fund-raising, right? And it’s going to take you five hours to close this fundraising deal. And you’re fundraising $100,000? So that means every hour is worth $20,000. You should not be worrying about like building an Excel spreadsheet with non-profit organizations if in five hours you could bring in $100,000 worth of projects. So, that’s kind of what it comes from. In the book, this is my favorite one. So, in the book, Perry Marshall, “80, 20 sales and marketing.” An amazing book. It’s honestly my favorite business.

Daniel Guiney: Top Five.

Bryan Uribe: Yes. Top three for me. Like I love it. Yes. So, well he talks about his, he says “If I’m working on getting…” So, if he’s talking in front of a group of people for a seminar, he makes $100,000 for that one hour. Whatever it is, right? Sure, it may be “250,000 for the whole event and it maybe in two hours and a half, whatever it is. He says, “If I can make that much money, I am not taking the trash out at home. I’m going to pay somebody to do that. I’m not washing my dishes; I’m not going to…” Well, he walks the dog. You know, like — and like there has to be a balance. So, it’s not like just be super like binary on it, but it’s understanding that. So, like research for me, that’s a low payoff activity. I’m really not good at it and I just don’t enjoy it. But I can pay this guy to go ahead and do it. Whereas I could be prospecting clients for six, seven, five-figure contracts. I’d rather go do that.

Daniel Guiney: Right.

Liri Asllani: Yes. I love that. I think that’s great.

Bryan Uribe: Even if you can’t quantify, like you where it’s like you are creating art and you really don’t know what it’s going to bring back. Well, now that’s an emotional thing. Like I like cooking, so yes, cooking may be a $5 an hour task. Okay. But I like it. So, I will do that. I don’t like sitting on my computer for three hours and like doing research and plugging stuff in excel. I don’t do that. Right. So, it’s also understanding those things too.

Liri Asllani: Yes. You definitely got to love film if you want to be a filmmaker. Especially starting out. You definitely got to love it, even writing.

Sheila Haya: I mean, you know, like I really love that this story, in particular, has such a strong impact and has really like, had a ripple effect. Even within my group of friends and family, like I’ve had two people come forward and like in a sense come out to me in a different way. Do you know what I mean? Like just like share with me their experience and I’m like, “Wow.” Like I would have never, you know what I mean? Known had, I never started this project. And like, look how many lives, like already making them feel more comfortable talking to me about it. Like, that’s awesome. You know, like, and I want to continue that on. Like I’m into impactful stories. So, like if I can share those emotions with other people and if I can have that ripple effect and like have people have these conversations with each other, I’m like down, you know?

Bryan Uribe: Yes. Absolutely.

Sheila Haya: And I think if I can do it, and if I feel that way, other people will feel that way too. So yes, there is that emotional.

Bryan Uribe: Yes. Always lead with that. It’s what your story is. So, I guess, what’s your closing remarks? What do you want the people in the YouTube world and the…

Daniel Guiney: Podcast space.

Bryan Uribe: Millions of people that are going to watch this video?

Liri Asllani: I hope for you guys.

Bryan Uribe: No, it’s going to happen.

[Laughter] [Cross talk]

Liri Asllani: You already have it. You already have it. Don’t even worry about it. Like I already won all the awards I could. I am already winning that. It’s okay.

Bryan Uribe: So, like the closing remarks. So, I always really liked this. Nardwuar does this. I don’t know if you guys watch Nardwuar.

Daniel Guiney: I think it’s like Nardwuar…

Bryan Uribe: No, he’s the Human ServietteGo watch Nardwuar. He’s amazing. Why should people care about…

Sheila Haya: Last meditation. [laughs] it’s major consciousness.


Bryan Uribe: Why should people care about you guys and your project and where can they find you?

Sheila Haya: So, why should people care about me and my project? Oh God, that’s a good one.

Bryan Uribe: Shoutout to Nardwuar

Sheila Haya: Yes. They should care about — I almost feel like you don’t have to care necessarily about me, but you should care about spreading impactful and powerful stories. And the storytelling and speaking truth. Do you know what I mean? And to me, that’s the most important thing. And, and it is somebody’s truth, whether it’s mine or not, but it’s definitely something that all of us can relate to. Do you know what I mean? Like just dating outside of a race or religion or, you know what I mean? Like, it’s just, to me, it’s the most important thing. And the reason why you should care about me or my project is that it’s storytelling in the pathway and our world and our environment universe that we needed. You know, like we need shifts to happen in order for us to grow and become better.

Liri Asllani: Yes. Now I would just say going off of that, you know, again, talking about truths, it’s so hard to live in your truth through anybody. And to really examine yourself and to really be in that, and I’d say for this, I mean, in terms of me, you know, I was in a career that was, you know, very lucrative. Do you know? I was selling cars, I was selling cars at Mercedes-Benz.


Daniel Guiney: Oh yes.

Bryan Uribe: We need that sponsorship.

Daniel Guiney: You got an opportunity here.


Liri Asllani: I would tell you this, I was making a very, very good living, you know. I was sad, I could have just stayed in that career. I could have just been, you know, probably had a house by now probably, you know, not have to struggle with bills and everything. And I left it and the whole reason I left it is like I said, I followed my truth and I said, you know what? This is not serving me. You know, this is not what I want to do. I went to school for film, for literature, for history. You know, I want to tell stories because of that, to get other people to live in their truth, to get other people to kind of slow down for a second and really just kind of enjoy life. And that, that to me is the whole thing for film making, you know.

Why do you even make films in the first place? It is because you want to get some people to feel. Because you know, everybody’s stressed, everybody has jobs. You know, they have kids, they worry about money, they worry about this. God forbid there are some people out there that don’t have limbs, they can’t see, you know where we should all be very appreciated. And if you can make something that gets people to stop even for one minute, even for 30 seconds and feel joy or feel something or you know, can change something that I feel like with art film making, that’s the whole point of it.

Sheila Haya: Right.

Liri Asllani: And if we could do that with a story, if we could, like a story like this. Where you know, hopefully, you can allow people to stop and be like, “Hey listen, you know what? Maybe my life’s not that bad. Or you know what I identify with her even though I may not be LGBTQ. I understand because maybe I’m holding back the fact that, you know, I want to be a clown and my family is, all doctors.” Do you know what I mean? To kind of just to say that. But what it is about, like this story to me is about living in your truth and how hard it truly is. And the idea of being that free and what does that mean? So.

Bryan Uribe: Absolutely.

Liri Asllani: I mean that would be my closing remark. I hope Mercedes-Benz watches this.


Daniel Guiney: They do a lot of charity work over at Mercedes-Benz though. Donating cars…

Liri Asllani: They do. I will say, you know, it was such a good company to work for.

Daniel Guiney: Have you tried them yet for funding?

Liri Asllani: No. They don’t do for the arts. Yes. It’s a hard kind of thing.

Daniel Guiney: Okay.

Liri Asllani: They do only for sports.

Bryan Uribe: Maybe that would change. They have a partnership with Asap Rocky now.

Liri Asllani: What? Hey, listen, if that’s the case, I would love Mercedes-Benz and if you guys want to, you know, lend me an S63 to drive.


Liri Asllani: That would be great advertisements.

Bryan Uribe: I’ll take a smart car though.

Liri Asllani: I’ll even take a G-Wagon. Let’s do it guys.

Bryan Uribe: Awesome. I think that’s it, right? Awesome.

Daniel Guiney: Yes. That was powerful. Thank you guys for your time. We really appreciate it.

Sheila Haya: Thank you guys for having us.

Bryan Uribe: Absolutely. Thank you.

Sheila Haya: Yes. I think this is great, you know what I mean? This is a great thing that you guys are doing and really helping us out. It’s like, you know, people out there in the world just trying to make it or whatever. Like this is important conversations to have, and so we can do as well.

Bryan Uribe: I think the biggest thing is there’s not enough access.

Sheila Haya: Yes.

Liri Asllani: No, we are not…

Bryan Uribe: I mean, there’s Google.

Sheila Haya: Right.

Liri Asllani: Yes, but.

Sheila Haya: I mean, I like that at the end of the day. Like I want you to be successful just as much as you want me to be successful. Like he’s going to buy a ticket right now. [Laughs]

Bryan Uribe: I still got a little…

Liri Asllani: Yes.


Sheila Haya: You know what I mean? Like he’s like, “Yes. Like I’m there. I want you guys to be successful and I want to give you valid information and valid things so that you are successful.” Because I feel like, the world is abundant Daniel Guiney and if we help each other out, we’ll all get there, you know?

Daniel Guiney: Absolutely. So, one more time — I’m sorry, go ahead.

Bryan Uribe: There’s more success in this world than people that are successful. So, it’s not like only one person can succeed. We all can.

Liri Asllani: Right.

Bryan Uribe: We all can’t be billionaires, but we all can succeed.

Sheila Haya: Yes.

Liri Asllani: I think like a solid 20 million dollars.


Daniel Guiney: Right.

Bryan Uribe: Certainly. Yes.


Daniel Guiney: So, I was going to say just one more time, just to wrap it up. You want to just say your names again, the name of the film and maybe when people can expect to start seeing…?

Bryan Uribe: And social media accounts.

Daniel Guiney: And social media accounts. Sure.

Sheila Haya: So. I’m Sheila Haya. The Writer, Producer, and Assistant Director,

Liri Asllani: Liri Asllani, I am the Executive Producer.

Sheila Haya: And our film is called “Nadia Jaan.” And our Instagram account is @NadiaJaan, the short…?

Liri Asllani: @NadiaJaan,

Sheila Haya: @NadiaJaan? No, @NadiaJaanTheMovie.

Liri Asllani: Oh, sorry.

Sheila Haya: “@NadiaJaanTheMovie”

Liri Asllani: I am not on social media.


Bryan Uribe: Awesome.

Sheila Haya: Edit that, please.


Bryan Uribe: Yes. We got you.

Sheila Haya: Nadia Jaan The Movie. That’s our Instagram and our Facebook page. And yes, the link to donate. If you’re inclined to donate, it will be provided.

Bryan Uribe: In the description.

Sheila Haya: Yes. Thank you.

Bryan Uribe: Right here guys.

Sheila Haya: Yes.

Bryan Uribe: All right. Awesome. Well, that’s it. Thanks, guys.

Sheila Haya: Thank you.

Liri Asllani: Thanks.

Sheila Haya: Let’s eat.


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